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Rethinking “Critical Mass” in Marketing

Have you ever had an idea for a revolutionary product or marketing campaign, that you built on pure adrenaline, launched, ... and then waited as tumbleweeds blew by? Have you ever set up a blog, posted a bunch of great content, and then ... tumbleweeds? Have you ever been involved in any project that you...
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The Problem With Early Adopters

When you release a new product, it's easy to fall in love with the early adopters. They're the first people other than your mom to tell you your product is as good as you dreamed it would be. They give you your first taste of revenue. And they give you hope that they'll be the...
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Laws of Marketing: Consider the Opposite

One of the things my brother, Thor, talks about in his new book, Small Business Revolution, is the power of embracing opposites:

...one of the primary reasons people struggle without a correct model of an entire system, is because they fail to understand the interplay between yin and yang, between the opposites within the system....
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A Way to Steer Prospects Toward Your Most Effective Sales Pitch

I came across an article the other day talking about a concept you've likely heard before. But it sparked a new idea.

The main idea is that some of your prospects will be more motivated by potential gains, and others by fear of loss. So which kind of sales pitch do you use to promote...
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Have You Ever Attended a Successful Business Networking Event?

I don't know that I've ever attended an event dedicated to business networking. But I've attended business events with the intent to do some networking.

From what I hear, my experience was pretty typical: most of the time, networking events just don't work.

It's not that networking is simply a failed idea. Most, if not...
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How to Recover from Google Panda and Penguin

If your website got dinged by Google earlier this year (or if you want to make sure it doesn't get dinged as they continue to tweak their algorithms), you may be wondering what you can do about it.

Yesterday, SEO testing fanatic Jerry West wrote:

Most web masters who are having the most success overcoming...
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When Truth is More Powerful Than Lies

I love the line from The Police's 1983 album, Synchronicity:

We were at a policy meeting / They were planning new ways of cheating...

Sometimes it seems like that's all marketing and politics are. Okay, most of the time. But it doesn't have to be that way. And though you might not believe it from...
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I just noticed an email I'd received from Dan Thies & Leslie Rohde about the release of version 3 of their Link Liberation SEO training and software. So I dropped by the site to take a look, watched a few of their videos, tried out the software, and was floored by what I saw.

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While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this...
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The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):

The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.