White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
facebook twitter youtube linkedin


Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's going to vlog (like blogging but video) every day for 30 days, and explaining 3 reasons why.

A few comments are in order.

This applies not only to vlogging, but also to blogging, podcasting, social media activity, et...
[read more]

Making Meme Images for Your Blog Posts

You've written a blog post so great, it can't help but catapult you to fame and fortune. Right?

Maybe so, if it gets noticed.

If you want traffic for you blog, clicking "Publish" is not the final step. You also need to promote it. That means, among other things, sharing it on social media. Not...
[read more]

How to Get Your Blog Featured Here

I was thinking today that I'd like to do something for my subscribers -- something to benefit you, and to build some relationships. Those are themes that keep popping up in different ways in a lot of the things I'm doing and reading recently: do a favor, work together, build relationships.

Nice ideals. But without...
[read more]

Rethinking “Critical Mass” in Marketing

Have you ever had an idea for a revolutionary product or marketing campaign, that you built on pure adrenaline, launched, ... and then waited as tumbleweeds blew by? Have you ever set up a blog, posted a bunch of great content, and then ... tumbleweeds? Have you ever been involved in any project that you...
[read more]

I just noticed an email I'd received from Dan Thies & Leslie Rohde about the release of version 3 of their Link Liberation SEO training and software. So I dropped by the site to take a look, watched a few of their videos, tried out the software, and was floored by what I saw.

[read more]

I've been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn't been all that difficult.

However, I've just committed to a few major projects with a business partner that are going to consume as much time as I can give...
[read more]

The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):

The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are...
[read more]

The other day, somebody asked me to do more "how to" type blog posts. Here's one: "how to create a blog worth subscribing to," or, more accurately, "one way to create a blog worth subscribing to." Obviously, it's not the only way.

I was going to call it "how to get me to subscribe to...
[read more]

After a lot of hard work, crunch time is over at last, and the new version of Affiliate Afterburner (which is now a WordPress plugin) is ready for prime time (whew!)

Affiliate Afterburner/WP makes it easy to monetize your blog by adding affiliate ads from Amazon.com, eBay, AllPosters.com, and AdSense to your posts or sidebars....
[read more]

I've been hearing the term "thought leadership" bandied about a bit lately -- often in relation to content curation. This morning, I read an article on FeldThoughts that set thought leadership in a slightly different light for me.

Brad Feld shared an email he'd received from Chris Moody saying:

When I think about FG [Foundry...
[read more]

Next Page »

Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

Join a Blogging Team
Blog & Tweet Easier
Guest Post

I'd Love to Hear Your Voice:

Voice mail: 308-646-0543
(if you'd like a response, please leave an email address)

New to this blog? Start Here

Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.