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The Art of Ethical Persuasion • White Hat Crew
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Traffic Building

Why You Have To Be On Facebook, YouTube, Etc. Or Not.

You've heard the argument before: "Facebook is the biggest site on the internet. They get 70 gajillion hits a day. If you're not marketing on Facebook, you're missing out on the biggest traffic opportunity on the internet."

You'll hear the same thing about YouTube -- it's the third biggest site on the internet. Therefore, only...
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The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):

The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are...
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A few days ago, Daniel Scocco shared a few lessons he's learned growing a blog to a million monthly pageviews. Here are the first two:

1. Choose Your Niche Wisely

Most people who read this blog [meaning Daily Blog Tips] probably think it is my largest and most profitable website. Well, it's not... Niches like...
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Yesterday, I wrote about how to avoid information overload in a too-fast world. Today, let's talk about how to get your marketing message heard above the noise in a world where your prospects are overloaded.

Be Good Better the Best

Okay, being the best is a tall order. But at the very least, you've absolutely...
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Back in March, Google started rolling out "+1", their competitor for the Facebook "Like" button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see...and click...it at the top and bottom of this article).

At the time of the...
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Even if, like me, you think astrology is a bunch of...let's call it "hooey", I'd be willing to bet that you enjoy reading it to see if it fits. In fact, you probably enjoy it whether it does or not. (If it does, it reinforces your self-image. If it doesn't, it gives you a chance...
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When you're starting out at blogging and your audience is small, it can be tempting to save your best content to publish when you've got more readers to impress.

It's been a long time since I started, so don't remember whether I ever held any content back. But I certainly remember times when I published...
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You've heard the old philosophical question: "If a blogger posts in The Cloud and no birds are there to Tweet him, does he make a noise?"

Well, it goes something like that.

Bloggers are always looking for ways to make more noise and get more listeners -- more traffic. Blog Riffers was created to help....
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There's no shortage to internet markets who'll teach you ways to build traffic, get followers, or build a mailing list. Not as many teach how to build influence. But without influence, traffic and subscribers aren't worth much.

For mass influence, the "A-List" dominates. If you can get "anointed" by them, and don't botch the opportunity,...
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Once upon a time, there was a chicken. This chicken loved to win. As luck would have it, the pigs on the farm where he lived sponsored competitions of all sorts every week. He competed fiercely, and often won.

After a while, the chicken got cocky. :-) One day, a cow dropped by to tell...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.