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The Art of Ethical Persuasion • White Hat Crew
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Using Atom and RSS newsfeeds for marketing


In yesterday's post about the importance of good timing (or the lack thereof), I made an assertion that deserves to be backed up:

In the rare cases where someone manages to automate real value creation, they're usually better off keeping the tools to themselves, so you won't often find them for sale.

Let me share...
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If you follow me on Twitter, you may have noticed that I tweet more than I used to. No, you won't find out more about my breakfast habits or what color socks I'm wearing -- most of the increase comes from sharing more links to useful stuff I come across.

I'm still not anywhere near...
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What's the best way to keep up with your Twitter friends? You've got 3 options:

On the Twitter website

In an RSS feed reader

Using a dedicated Twitter client

On the Twitter website

There's a reason why so many Twitter clients have been created. I'm not saying the Twitter website is horrible, but it's n...
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Displaying other people's RSS feeds on your website (a.k.a. "syndicating") is an easy way to get an automated stream of fresh content for your site. But is it ethical? There are actually two ethical questions involved:

1) Are you "injuring" the publisher of the content?

2) Are you "injuring" third parties?

(Required disclaimer: I'm not...
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Mark Worthen made a post on his blog titled "My Best Marketing Strategies". Since his and mine aren't quite the same, I thought I'd post my own list.

* Make a free version of your product and giving it away to drive people to your commercial version.

* Use an autoresponder like AWeber-- for my...
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I'll be brief, because I want to get upstairs to see whether the Jazz can pull off a road win against the Lakers (I'm living in Nebraska now, but I'm a Utah boy at heart).

Video is a great way to capture and hold attention on the web, and YouTube is a great source of...
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I've just released CaRP/WP, a free WordPress plugin that makes it easy to add auto-updating content to your WordPress posts, including keyword-based Amazon.com best sellers affiliate links. Update: It can display YouTube video feeds too. See examples of both below.

The plugin uses CaRP, my RSS to HTML converter script (free and commercial versions available),...
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If you've tried subscribing to RSS feeds in a web browser and wondered why people think they're such a big deal, keep reading, because they are a big deal, and I'm going to show you exactly, step-by-step how to find that out for yourself.

How can I put this kindly: the feed readers built into...
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You know that list of "update services" you configured your blog software to ping whenever you create a new post? If you copied it from the WordPress website (or any of a number of other sites on the web that have the same list) recently, you've got the wrong list.

When I say you've got...
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There's been a lot of screaming about John Reese's new "Blog Rush" service over the last few days. I finally got around to signing up ("finally"? The service just launched this morning!) and have some initial impressions for you.

On the plus side, it's falling-off-a-log easy to set up. You just enter your blog name,...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.