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The Art of Ethical Persuasion • White Hat Crew
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We finally got our pumpkins carved last night. The kids sketched out their designs and then drew them on the pumpkins for my wife and I to carve (they're a little too young yet to do it themselves, but are old enough to enjoy seeing their designs finished.)

For mine, I decided to try something...
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As I'm sure you've heard by now, Apple co-founder Steve Jobs passed away yesterday.

It's amazing how much influence one person can have on the world if they catch a vision and pursue it with vigor. As a Mac user, every day of my life is better because of the influence Steve had on how...
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A few years ago, I discovered that my great grandfather had lived till I was in my teens. I never met him because of a rift between him and my grandfather. It took me a while to forgive my grandfather (who had already passed away) for letting their personal differences keep me from getting to...
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Recent valuations of some big websites have gotten me thinking -- what is a website worth?

A quick look at the valuations for Facebook and Groupon makes me wonder what people are smoking. At $50 billion, Facebook is valued at about 100 times last year's earnings, and at $15 billion, Groupon is estimated to be...
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A few days ago, I launched a contest to rename my flagship product, CaRP Evolution. I had no idea the amount of emotion this would generate!

On the one side are people who think it's a fantastic idea -- that the old name had..."issues", that a more descriptive name is needed, etc.

On the other...
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Last night, I was watching the bonus DVDs that Frank Kern gave to everyone who bought Traffic Secrets 2 (good stuff, BTW). It would have been difficult to miss his resemblance to Sawyer from LOST, both in look (especially when he's gone a while without shaving, as he had in the DVDs) and in swagger....
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I've just added a new free tool download for subscribers to the White Hat Crew mailing list. External Pop displays what appears to be an on-page "popup" message (a.k.a. "hover ad") over an external website. It's particularly useful with affiliate marketing to display your endorsement message (which could contain audio or video) over the sales...
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If you haven't been watching The Next Internet Millionaire, you've been missing some interesting content. (If you go there, click "More Episodes" below the video to start from the beginning.) I wouldn't go so far as to say that I'm learning tons from it, though there are useful nuggets of information here and there (if...
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It's past midnight, so I'll keep this brief. After previously consolidating most of my blogs into one (Alpha Gecko), I've decided to bring the internet marketing related portions back here. The reasons for that will become more obvious after I find time to develop a few concepts I have for making the White Hat Crew...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.