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Product Creation

The Problem With Early Adopters

When you release a new product, it's easy to fall in love with the early adopters. They're the first people other than your mom to tell you your product is as good as you dreamed it would be. They give you your first taste of revenue. And they give you hope that they'll be the...
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You've heard the advice: "add a social component", "build a community", "make it interactive". So would it surprise you to hear that a major player in social networking succeeded by moving to a single player model?

Yesterday, Gabe Zichermann posted this over at Mashable:

The first incarnation of the location-based networking field was littered with...
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Once upon a time, there was a farmer with a plow horse. Every day, the farmer and the horse worked together to grow crops.

The work was hard, but they produced lots of food. Some they ate. Some they sold and made money to use to buy other things they needed. All in all, they...
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Yesterday, I wrote a little about how to sell in markets where there's lots of free stuff available. This is a big challenge for sellers of downloadable products. Since the cost of making and distributing additional copies of "virtual goods" is nearly zero, it's only a matter of time before somebody creates something similar to...
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One of the challenges of selling info products is that there's so much free information available online that many people aren't willing to pay for information anymore. And those who are need to be convinced that your product gives them something they didn't get from the 50 free blogs posts they just read on the...
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Okay, this isn't really about selling sandwiches to children, but it's a useful metaphor.

It's happened with all three of my kids -- not long after they started eating sandwiches, they stopped eating the crust. One of them would pick the middle of the sandwich out with his fingers if I didn't cut the crust...
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Back in 1990, I got a job at a Japanese travel agency to pay my way through college. From the beginning, one of the ladies in the office seemed to think that picking on me was a great way to enhance her life.

Maybe she'd liked the guy I'd replaced, and subconsciously resented me for...
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Float Your Business on a Rising Tide

I've got a revelation for you today: we're in a recession. Oh, you'd already noticed?

A lot of people have watched their businesses shrivel over the last few years. No matter how they tweak their marketing, there's just not as much money flowing around for them to dip into.

I've experience it myself. Within months...
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How Far Should You "Move the Free Line"?

A concept you'll hear about periodically in internet marketing is "moving the free line".

As a marketer, you'd like that to mean that you can push the line forward and charge for things you've been giving away for free. But alas, what it really means is that you need to pull the line back and...
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Yesterday, I posted a list of 12 blogs I follow and why I read and recommend them. The authors of 3 of them posted comments. If I were a "bootstrap guru" (someone who takes a small success, blows it out of proportion, sells it as a money-making system, and uses those sales as proof of...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.