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The Art of Ethical Persuasion • White Hat Crew
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Interview: Ryan Healy on Copywriting

If you're interested in getting into the copywriting business, today's interview is for you. Copywriter Ryan Healy recently took time out of his schedule to share his insights and experience on topics like who might enjoy and do well as a copywriter, how to get started in the industry, and more.

You can listen to...
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What Does “Know, Like and Trust” Mean to Affiliates?

You've heard it before: "customers buy from people they know, like and trust. So let your personality shine."

That's fine if you've got a product to sell, but what if you make your living as an affiliate? Does the advice still apply?

In short, yes. But not only in the way you're thinking.

The obvious...
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I'm a little late posting today, because I've been putting the finishing touches on something new: the White Hat Crew Inner Circle. I'd been thinking of doing something like this for a while, and my interview with Terry Dean last month (which I published a few days ago) pushed me over the edge.

The Inner...
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My wife and I had been thinking for a while of getting Amazon Kindles, so when dad asked what we wanted for Christmas, we decided it was time. Let me share the good and bad of my experience so far.

Since wireless internet is available at home and church, and we don't anticipate needing urgent...
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Interview: Terry Dean on Market Selection, Conversion, Coaching, and More

Last month, I interviewed marketing coach Terry Dean. I went in with 6 questions, expecting to come out with a nice little blog post. What I got was amazing. Terry gave the kind of in-depth answers that a lot of gurus would package up and sell you as MP3s with an upsell to get the...
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To write persuasive sales copy, you need to know your target market. Obviously, you need to know how your product can help them. And it clearly helps to understand their deeper reasons for wanting the solutions your product offers.

But to maximize sales, you also need to know things about them that have nothing to...
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Once upon a time, there was a chicken. This chicken loved to win. As luck would have it, the pigs on the farm where he lived sponsored competitions of all sorts every week. He competed fiercely, and often won.

After a while, the chicken got cocky. :-) One day, a cow dropped by to tell...
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My post yesterday riffed on one by Daniel Levis about how to probe deep and find product benefits connected to your customer's identity.

Today, Terry Dean posted an article about selling solutions to desperate problems:

The mistake my clients made was in never interviewing and asking questions of the buyer to find out what their...
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Copywriters will tell you that to sell a product, you need to talk about its benefits rather than features. Nobody cares about a feature unless it's tied to a benefit. In fact, some products are so bloated with features that they just get in the way of benefits.

Copywriters will also tell you that you...
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I wasn't planning on blogging on New Years Day (particularly since it's Saturday), but SEO Content Factory tempted me with an idea, and I couldn't resist.

I was glancing over a list of upcoming product launches from JV Notify Pro. I've seen these lists many times before, but it got me thinking about my "more...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.