White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Web Design

White Hat Crew Blog Gets a Major Makeover

As I mentioned in my last post, this blog was in need of a facelift. And today, it's here. (You can see what it used to look like in a screenshot at the end of the previous post.)

The goal of the new theme is to reduce distractions, so that you can get right to...
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Say It With White Space

It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times.

I've been thinking a lot recently about how to use white space and related design elements to communicate more...
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If your web browser works with Google web fonts, this post will look a little different to you than usual. That's because I've replaced the font for the content with a handwriting style font named "Architects Daughter".

Traditionally, when choosing fonts for your website, you've had to take two precautions:

Choosing fonts that most peopl...
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Your website's bounce rate is the percentage of people who only stay for a few seconds before leaving. Naturally, when people arrive at your site and realize it's not what they were looking for, they'll leave.

But even if you've got the right content, there are other factors that will cause some people to leave....
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I've been taking a CERT training class at City Hall for the last month or so, learning about how to help in an emergency when the professionals haven't yet arrived or are overwhelmed.

We've learned about emergency preparation, handling small fires (including a live exercise that would have been more fun if the fire had...
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Bloggers Widgetitis is an insidious disease. In the early stages of infection, the victim feels mild euphoria with few adverse effects. Later, as the disease enters it's virulent phase, they become overwhelmed with insatiable cravings for bright, shiny objects, and exhibit self-destructive behavior in an attempt to satisfy them.

In the late stages, their blogs...
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I've been promoting Harris Fellman and Richard Osterude's "Peel Away Ads" by giving away my Tetra DHTML/JavaScript scroller as a free bonus for a while now (using Fast JV to deliver the bonus, BTW), and it's created a steady stream of income for me. But there was one problem with the promo -- people who'd...
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Harris Fellman and Richard Osterude have just released a cool new script called "Peel Away Ads". It makes it look like the corner of your web page is peeling away to reveal something underneath. When a visitor moves their mouse over the peeling corner, your ad is revealed. It's a pretty cool looking effect, and...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Voice mail: 308-646-0543
(if you'd like a response, please leave an email address)

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.