White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Monday Question

Today, let's learn from each other's mistakes. The Monday Question for this week: what are the 3 worst mistakes you've made in your internet marketing efforts?

I'll go first. The 3 worst internet marketing mistakes I've made are (in no particular order):

1. Waiting to build a mailing list. When I started off, I gave...
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Today, let's sing the praises of people who deserve praise. Name the best internet marketing product you've ever bought, and tell us what's so great about it.

It could be an info product, a script, a coaching package, a membership, a seminar you attended -- whatever. As long as it made a difference in your...
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There's no shortage to internet markets who'll teach you ways to build traffic, get followers, or build a mailing list. Not as many teach how to build influence. But without influence, traffic and subscribers aren't worth much.

For mass influence, the "A-List" dominates. If you can get "anointed" by them, and don't botch the opportunity,...
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Back in December, I posted a list of blogs I read, and why. That'll serve as a list of some of my favorite internet marketing teachers (I won't say "gurus", since some people seem to dislike the term).

So here's the question for this Monday: who are your favorite internet marketing teachers, and what earns...
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Internet marketers don't have the best reputation. And if you look at some of the techniques that are not only prevalent, but openly taught and recommended, it's no wonder.

Many of the big-name "gurus" are either consciously raking unsuspecting customers over the coals, or are so caught up in their own inner-circle echo chambers that...
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Next week, I'll be starting a new regular feature on the White Hat Crew blog: Question Monday.

The idea is this: while every blog post welcomes comments, most posts tend to answer the questions they raise. Question Monday posts will be all about the comments. They'll focus on raising and fleshing out questions, and consciously...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.