White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Google Analytics 102 – Find Out What’s Working

If you're like me, you created a Google Analytics account, added the basic code snippet to your site, checked your stats a few times, and never really figured out how to use it to make decisions about what to do on your website.

If that's your story too, you've been through Google Analytics 101. You...
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Once again, it's time to publish the list of which headlines got the best open and click-through rates last month.

The rankings are calculated based on the numbers reported by AWeber for my "blog broadcast" for this blog.

Where you see (+), (++) and (+++), that indicates that the headline in question was at the...
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Every time I post to this blog, an announcement goes out automatically to my mailing list, which tracks how many people opened the email and how many clicked through to read the full article.

I thought I'd start a new monthly feature here, listing the headlines that got the most people to open the email,...
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My house turns 100 years old next year. With the weather turning cold again, the annual draft hunt is back in session.

Some of the draft sources drive me absolutely crazy -- like a storm window in the basement that had probably been left open for several years. Last winter, I taped over the edges...
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There are four ways to make more money from your website:

Increase the amount of targeted traffic coming to your site.

Convert more of your traffic to paying customers.

Increase your revenue per paying customer.

Decrease your costs.

Let's work through the list backwards.

Decrease your costs

In some ways, this is the least i...
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In a guest post on Clayton Makepeace's blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising.

First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won...
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I use three main tools to track my websites' traffic. Each has a different focus and provides different benefits. One tracks potential traffic sources. One gives real-time feedback on actual incoming traffic. And one shows me the long term big picture of my websites' traffic.

The first tool is blog search -- I subscribe to...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.