If you're like me, you created a Google Analytics account, added the basic code snippet to your site, checked your stats a few times, and never really figured out how to use it to make decisions about what to do on your website. If that's your story too, you've been through Google Analytics 101. You...
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Once again, it's time to publish the list of which headlines got the best open and click-through rates last month. The rankings are calculated based on the numbers reported by AWeber for my "blog broadcast" for this blog. Where you see (+), (++) and (+++), that indicates that the headline in question was at the...
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Every time I post to this blog, an announcement goes out automatically to my mailing list, which tracks how many people opened the email and how many clicked through to read the full article. I thought I'd start a new monthly feature here, listing the headlines that got the most people to open the email,...
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by Antone Roundy | Mailing Lists, Podcast, Tracking, Traffic Building
My house turns 100 years old next year. With the weather turning cold again, the annual draft hunt is back in session. Some of the draft sources drive me absolutely crazy -- like a storm window in the basement that had probably been left open for several years. Last winter, I taped over the edges...
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by Antone Roundy | Mailing Lists, Marketing, Podcast, Product Creation, Tracking, Traffic Building
There are four ways to make more money from your website: Increase the amount of targeted traffic coming to your site. Convert more of your traffic to paying customers. Increase your revenue per paying customer. Decrease your costs. Let's work through the list backwards. Decrease your costs In some ways, this is the least important...
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In a guest post on Clayton Makepeace's blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising. First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won...
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I use three main tools to track my websites' traffic. Each has a different focus and provides different benefits. One tracks potential traffic sources. One gives real-time feedback on actual incoming traffic. And one shows me the long term big picture of my websites' traffic. The first tool is blog search -- I subscribe to...
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