I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates. For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said: Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising. What you are...
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If your website got dinged by Google earlier this year (or if you want to make sure it doesn't get dinged as they continue to tweak their algorithms), you may be wondering what you can do about it. Yesterday, SEO testing fanatic Jerry West wrote: Most web masters who are having the most success overcoming...
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I just noticed an email I'd received from Dan Thies & Leslie Rohde about the release of version 3 of their Link Liberation SEO training and software. So I dropped by the site to take a look, watched a few of their videos, tried out the software, and was floored by what I saw. Before...
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The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam): The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are...
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I found an interesting post from PotPieGirl this morning that included a link to Google's 2011 Quality Raters Handbook. I'm not going to talk about the same things that she talks about, so I recommend clicking over there and reading her post. Near the end, she writes: ...if we can each train ourselves to be...
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I just finished posting a new video to YouTube demonstrating how workgroups of various sizes can divide up the work that's needed to do high volume content curation or Blog Riffing using SEO Content Factory, and how to make adjustments as you bring more people onto your team to produce more content. You can watch...
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Content curation is often promoted as a "lazy" blogging technique. On its surface, it seems that way: instead of writing your own content, you simply republish excerpts from and links to other people's content. And in fact, it is very easy to fill a blog with curated content. But filling your subscriber list is a...
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The other day over at BoostCTR, Ryan Healy wrote about a change to Google's search results format that's been bugging me: If you look closely, you'll notice that the URL is now appearing under the title instead of underneath the body copy. ... Is the title even more important than before "” because the URL...
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Back in March, Google started rolling out "+1", their competitor for the Facebook "Like" button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see...and click...it at the top and bottom of this article). At the time of the...
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