White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Free Kindle Download: Riffs on a Purple Cow (Inspired by Seth Godin)

For the next 5 days, you can download a free copy of my new Kindle book, "Riffs on a Purple Cow: a Collection of Articles Inspired by Seth Godin" from Amazon.com. If you don't have a Kindle, get a free Kindle reader app for your computer, tablet, or smartphone here.

If you've been reading this...
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Why I Haven’t Been Blogging Lately: Small Business Revolution

It's been about 8 months since I announced I was "going quiet for a while" to work on some major projects with a business partner. Now, at last, we're releasing our first product, so you can start to get an idea of what I've been working on all this time. (There's a whole lot more...
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Here's something I stumbled across today from the "ain't it the truth" department. If you've never written an eBook, read what Ali Luke wrote:

So what's stopping you? I think I know ...

Maybe you think you don't know how. Sure, you're comfortable with writing blog posts, but an ebook is a totally different animal....
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I often hear the argument that social media hasn't been around long enough for anyone to be an expert at it yet. And in fact, you'll hear a lot of people spouting theories based on speculation and intuition, some of which are right, and some of which are wrong.

Today, I read a book by...
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If you distribute eBooks (whether free or for sale), have you created a Kindle version yet? I haven't. But I'm going to!

If you don't think you need to (or that you can't since you don't have a Kindle), here are a few thoughts for you to chew on.

* A few days ago, I...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.