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Should You Care About Your Website’s Bounce Rate? #BlogRiff 2 of 20

I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates.

For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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Are Business Ethics Profitable?

Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said:

Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising.

What you are...
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How to Recover from Google Panda and Penguin

If your website got dinged by Google earlier this year (or if you want to make sure it doesn't get dinged as they continue to tweak their algorithms), you may be wondering what you can do about it.

Yesterday, SEO testing fanatic Jerry West wrote:

Most web masters who are having the most success overcoming...
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I just noticed an email I'd received from Dan Thies & Leslie Rohde about the release of version 3 of their Link Liberation SEO training and software. So I dropped by the site to take a look, watched a few of their videos, tried out the software, and was floored by what I saw.

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The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):

The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are...
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I found an interesting post from PotPieGirl this morning that included a link to Google's 2011 Quality Raters Handbook. I'm not going to talk about the same things that she talks about, so I recommend clicking over there and reading her post.

Near the end, she writes:

...if we can each train ourselves to be...
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I just finished posting a new video to YouTube demonstrating how workgroups of various sizes can divide up the work that's needed to do high volume content curation or Blog Riffing using SEO Content Factory, and how to make adjustments as you bring more people onto your team to produce more content.

You can watch...
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Content curation is often promoted as a "lazy" blogging technique. On its surface, it seems that way: instead of writing your own content, you simply republish excerpts from and links to other people's content.

And in fact, it is very easy to fill a blog with curated content.

But filling your subscriber list is a...
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The other day over at BoostCTR, Ryan Healy wrote about a change to Google's search results format that's been bugging me:

If you look closely, you'll notice that the URL is now appearing under the title instead of underneath the body copy.


Is the title even more important than before "” because the URL...
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Back in March, Google started rolling out "+1", their competitor for the Facebook "Like" button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see...and click...it at the top and bottom of this article).

At the time of the...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.