White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Payment Processing

A few days ago, I mentioned how I inject a message between my checkout button and the PayPal website to reinforce the customer's purchase decision while waiting for the PayPal site to come up (which often takes 5 or 10 seconds). Yesterday, I came across a tip from Glen Allsopp for customizing the next step...
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We all love buying online to save on sales tax. But with state governments struggling to balance budgets and services getting slashed, more and more states are finding ways to get a piece of the pie.

Several states have enacted the so-called "Amazon tax", requiring companies over a certain size with affiliates in the state...
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Ryan Lee just posted an email from his merchant account provider describing the rules they've put in place in response to the new requirements from VISA and MasterCard. (As far as I know, some of these rules are NOT mandated by VISA and MasterCard, but by his merchant account provider.)

Personally, I think most of...
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I've been considering dropping ClickBank as a payment processor for CaRP Evolution. Today I ran the numbers to see how much it's costing me to use ClickBank vs. PayPal, and I thought I'd share.

ClickBank Affiliate Tools

How does a ClickBank affiliate get an advantage over competing affiliates? One way is to offer bonuses to...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Building a StoryBrand: Clarify Your Message So Customers ...
List Price: $24.99
Amazon Price: $16.50