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The Art of Ethical Persuasion • White Hat Crew
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Social Media/Networking

Making Meme Images for Your Blog Posts

You've written a blog post so great, it can't help but catapult you to fame and fortune. Right?

Maybe so, if it gets noticed.

If you want traffic for you blog, clicking "Publish" is not the final step. You also need to promote it. That means, among other things, sharing it on social media. Not...
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The 4 ‘N’s of Selling Through Twitter

A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam. In that post, I promised to elaborate on my "4 'N's of Twitter" strategy in a future post.

This is that future post.

The First 'N' of Twitter: Engage

Okay, so the first 'N' doesn't actually start with the...
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The Secret to Using Auto-DMs on Twitter

The verdict is in on auto-DMs -- those direct messages you receive shortly after following somebody on Twitter. The judge and jury agree: everybody hates 'em. Some people unfollow anyone who sends one. Don't use 'em.

But wait...breaking news! The decision has been overturned on appeal!

That is, if you know how to write an...
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You Don’t Need 10,000 Twitter Followers, You Need…

You've seen the ads offering to sell you 10,000 followers on Twitter. How valuable do you think it would be to have 10,000 followers?

If all 10,000 were actually listening to what you have to say, it'd be worth a fortune! But how many really are? Somewhere in the neighborhood of none? Probably. At least...
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Share on Facebook, Google+, LinkedIn and Twitter from One App

One of the biggest pains when sharing content via social media is that you either have to visit all the major sites, one-by-one,or ignore some of them. It's similar to the "too many in-boxes" problem that I blogged about a few years ago. Only this time, it's "too many out-boxes".

The solution is to use...
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Who’s Getting Shared on Facebook, Google+ and LinkedIn?

I noticed something interesting today. Now that my feed reader displays the number of Facebook, Google+ and LinkedIn shares for each story, I couldn't help but notice a big difference in how often stories from different feeds get shared.

Here's a quick sampling (the numbers are Facebook/Google+/LinkedIn):

Mashable's last 5 stories...combined: 0/0/0.

Maybe those storie...
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The other day, at the end of a post by Seth Godin, I read the following:

One of the disrupting forces of the new media is that it makes harder and harder to succeed without wow. Since you have to earn the conversation regularly, phone it in too often and in fact, attention disappears.

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While looking through my list of flagged items from Seth Godin's blog this morning, I came across this one:

Interesting & Interested

... it helps to be both. These are the two ways you earn attention.

If it's so obvious, why is it so difficult?

It helps to be either. And if you're both, th...
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I was thinking this morning about blog commenting. Lots of people are sharing lots of opinions on it lately:

Commenting is in decline -- everybody's sharing via social media instead.

Commenting isn't as valuable as it used to be -- all the links are no-followed, and nobody reads the comments anyway.

You may as wel...
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Once again, Seth Godin has said something that sparked deeper thoughts. Bear with me, and I'll show you how it applies to your marketing:

When I'm on the bike path riding my truly weird recumbent bicycle, sometimes I pass someone else similarly outfitted. And I wave.


Of course, we're not waving at the other...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.