White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Marketing

You may have noticed that I haven't posted on this blog recently. (Or maybe you haven't, but yeah, it's true.) What I HAVE started doing daily is curating content from some of the best marketing blogs.

If you want to keep up on the best online marketing articles, but don't want to take the time...
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Making Meme Images for Your Blog Posts

You've written a blog post so great, it can't help but catapult you to fame and fortune. Right?

Maybe so, if it gets noticed.

If you want traffic for you blog, clicking "Publish" is not the final step. You also need to promote it. That means, among other things, sharing it on social media. Not...
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How Do Customers Decide to Buy?

You've heard it said that people decide with emotion and then justify with logic. So your marketing copy should appeal to emotions first, and then once someone has all but decided to buy, give them logical reasons to feel good about their decision.

If that explanation makes you feel dirty as a marketer, keep reading...because...
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Should You Care About Your Website’s Bounce Rate? #BlogRiff 2 of 20

I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates.

For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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I’m an Idiot. Don’t You Be Too.

Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-)

This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any...
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Say It With White Space

It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times.

I've been thinking a lot recently about how to use white space and related design elements to communicate more...
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Are Business Ethics Profitable?

Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said:

Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising.

What you are...
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Thou Shalt Know Thy Customer #BlogRiff 1 of 20

If marketing had 10 commandments, one of them would be "thou shalt know thy customer".

It's not difficult to get a general idea of why this is important. For example, you have to know your customer to know what kind of sales pitch will appeal to them. If your product has two benefits, and most...
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Should You Display Customer Reviews of Your Product?

Amazon.com is running an ad on TV where they brag about all their innovations. And they deserve to brag. Heck, I'll brag for them. My dad bought me a Kindle for Christmas nearly two years ago, and it's the one present I've used every single day since getting it. Awesome innovation.

Another thing they brag...
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Pre-Sale Upsell Pricing and Strategy

You've heard a million times that you can increase your profits by asking customers the equivalent of McDonald's' "Would you like fries with that?" But what should your upsell be, and how should you price and pitch it?

Terry Dean offered some good advice on the subject today:

A pre-purchase upsell is when you mentio...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Voice mail: 308-646-0543
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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.