White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's going to vlog (like blogging but video) every day for 30 days, and explaining 3 reasons why.

A few comments are in order.

This applies not only to vlogging, but also to blogging, podcasting, social media activity, et...
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If you've ever tried recording yourself talking on video (or audio) for a podcast, vodcast, marketing video, etc., you know how difficult it can be to remember everything you wanted to say, and speak smoothly. In my experience, it's easier just to record multiple takes and splice it all together in editing than to get...
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In case you'd missed this (I had), YouTube has created a widget to help you get more subscribers to your channel.

You probably already knew that you can embed your YouTube videos on your website. That gets it viewed more. But if a viewer likes it, how do you get them to take the next...
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I read recently that parts of the brain respond the same to watching someone else do something as they do when the person does it themself. To those parts of the brain, a vicarious experience is just as real as an actual, first person experience.

For example, a video of a kid unboxing his new...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.