3 Reasons to VLOG Every Day (or blog…and another reason)
Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's going to vlog (like blogging but video) every day for 30 days, and explaining 3 reasons why.
A few comments are in order.
- This applies not only to vlogging, but also to blogging, podcasting, social media activity, etc. -- whatever method you're using to connect with your target market.
- An additional reason to do it is that these kinds of activities get a lot easier if you do them more often. That may not be true at first -- you may initially struggle to come up with something worthwhile to say that often. But in my experience (a few years ago when I blogged nearly every weekday for over a year), after you've been at it for a few weeks, you get in the habit of thinking of things to say. And then it's easy.
- Does it really need to be every day? That depends on how often you're able to come up with something worth sharing. But this ties into #2 -- with practice you'll be able to create valuable content more often.
If you want to communicate with your target market regularly, I recommend trying something like what Ray is doing -- commit to a month of doing it every day (or every weekday). It may be a struggle. But by the end of a month, you'll be over the hump to where its not difficult because of habit and mindset. And you should have a pretty good idea of whether you can sustain a daily routine, or what frequency might work better for you.