White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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I’m an Idiot. Don’t You Be Too.

Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-)

This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any...
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While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this...
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Ever since Amazon launched their "Simple Email Service" (SES), I've been wanting to try it out. Yesterday, I finally got around to sending my first test message. I used a PHP class created by Dan Myers based on one created by Donovan Schonknecht. But I wasn't quite satisfied with it.

The biggest shortcoming is that...
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Last Friday, after publishing the post about Google's quality raters handbook (which I'd found through a post on "Pot Pie Girl's" blog), I spent a little time looking over her older posts and found an interesting one showing the results of an email subject line test she ran back in March.

I thought I'd share...
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The AWeber blog this morning carried a little debate over whether you should ask for more than a name and email address in your signup form. Here's an excerpt:

Nick: ... We tend to think of our mailing lists as something we give to our subscribers for free, but that's kind of a flawed assumption....
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It's time again for a report on which headlines got the most of my blog broadcast emails opened and click through last month. Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position).

Highest Open...
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Yesterday, I wrote about how to avoid information overload in a too-fast world. Today, let's talk about how to get your marketing message heard above the noise in a world where your prospects are overloaded.

Be Good Better the Best

Okay, being the best is a tall order. But at the very least, you've absolutely...
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The internet has given us instant access to more information and entertainment than we'd even dreamed would ever exist a few decades ago. On the one hand, we're empowered to accomplished more, faster than ever before.

But there's a downside too. A few days ago, Seth Godin asked, Has the speed shortage been averted?

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I hope all of you in the States had a good Independence Day yesterday. My family and I enjoyed doing some much needed yard work, and then a trip back through time to Railroad Town at the Stuhr Museum of the Prairie Pioneer.

Speaking of history, here are the headlines that got the most of...
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A while back, I got an email from an unhappy subscriber. Among other things, he complained that the last email he'd gotten -- a "blog broadcast" message announcing my latest post -- was all about me, and thus not interesting to him.

I've been at this long enough to have developed a reasonably thick skin,...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.