Most-Clicked Headlines for July
It's time again for a report on which headlines got the most of my blog broadcast emails opened and click through last month. Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position).
Highest Open Rates
Here are the top ten most opened headlines. Notice the question marks at the end of #2, #3, #4, and #5. Four of the seven headlines containing questions scored in the top five. Also, all of my posts mentioning Google in the headline made the top ten:
- (+++) (+++) Google, I Hope This Isn't Permanent (Make Your Content Flow)
- Is Single Player the Holy Grail of Social Networking?
- (+) Is Copying Chrome Taking Firefox in the Right Direction?
- (++) (++) Are Google's Web Fonts Harmful to Websites?
- Did Google Botch "Circles"?
- The Difference Between Trend-Hopping and "Pivoting"
- The Difference Between Angels and Vultures
- Signal-to-Noise Ratio on Google+
- My Google+ Feature Request #1: "Spheres"
- How Soon Should a Blogger Start Selling?
The biggest gap in open rates this month was between #2 and #3, but it was only about a 7.5% difference. #1 outscored #10 by about 19%.
The headlines that got the most clicks through to the blog (as a percentage of emails sent) were as follows. The #4 post's performance here (#3 on the next list) is remarkable, because it came in dead last on open rate -- those who opened it were highly likely to click through to the full article. Also, that post got shared more than most.
The biggest gaps were at the top, with #1 beating #2 by 16%, #2 beating #3 by 15%, and #3 beating #4 by 14%:
Most Clicks Per Open
As has been explained in past stats posts:
Open rates tell us which headlines drew the most interest, and raw click-through percentages tell us something about which post bodies were the most interesting. But the ratio of clicks to opens tells us even more about which posts started with content that kept people moving.
The body of each email contained an excerpt from the beginning of the post. Any posts that start with too much introductory drivel will produce boring emails, and draw less clicks. Post that created curiosity or interest at the very beginning got more.
The largest gap here was between #3 and #4 -- about 15%. #1 outperformed #10 by 46%.