White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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I often hear the argument that social media hasn't been around long enough for anyone to be an expert at it yet. And in fact, you'll hear a lot of people spouting theories based on speculation and intuition, some of which are right, and some of which are wrong.

Today, I read a book by...
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I'm a little late posting today, because I've been putting the finishing touches on something new: the White Hat Crew Inner Circle. I'd been thinking of doing something like this for a while, and my interview with Terry Dean last month (which I published a few days ago) pushed me over the edge.

The Inner...
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Today, Russell Brunson is launching his "Micro-Continuity" training, which teaches how to get a mini-membership site up and running in under 24 hours, and making an INCREDIBLE offer unlike anything I've ever seen before.

He'll send you a free MP3 player (just pay $9.97 for shipping and handling if you're in the US), pre-loaded with...
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I just posted a new case study video on YouTube showing how I've used an affiliate bonus offer (offering a bonus product to people who purchased something through my affiliate link) to earn $3,759.96 on auto-pilot.

Internet marketing "gurus" often use bonus offers to steal affiliate sales from other people (and each other!) during big...
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Internet marketing multi-millionaire Russell Brunson's birthday was yesterday, and since he obviously doesn't need anyone to buy him presents, he's arranged for YOU to be able to download a TON of presents instead. (The event runs for a few weeks -- so you haven't missed it!)

I found out about it Friday when he started...
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I'll be 100% up front with you -- I'm linking to a product I haven't seen yet, and I have an ulterior motive. But the product is free, and when I do get a chance to look at it, I'll post comments about it here. So here's where you come in...

Alok Jain has released...
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I have 95 extra copies of a CD I created for a conference I attended recently, which I'm making available to the public. The contents include full versions of my scroller script (Tetra), exit hover ad script (ExPop) and viral mailing list mailer (List Mailer GT Pro), along with limited edition versions of my RSS...
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I've just put together a new deal where you can get free copies of Impact Web Audio and List Mailer GT Pro with purchase of "Confessions of a Lazy Super Affiliate".

The offer page is also an example of how to use External Pop and Fast JV for affiliate promotions.

A few days ago, I read on Rosalind Gardner's blog that you can get Camtasia Studio version 3.1.2 for free, and once you've downloaded it, you can upgrade to the current version for half price. If you've been wanting Camtasia but couldn't afford it, here's your chance.

To get the free version:

Click here t...
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Till November 19, you can get 51 products free at Lightning Giveaway 3. The interesting thing about this giveaway is that the products are all either new or things that have only been sold in the past -- not given away free. As you might expect, you'll have to join a few mailing lists to...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.