White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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The popularity of your blog depends partly on how often you post. Post too infrequently and you'll drop out of readers' minds. But how often is often enough? And can you post too often?

I found this in an old post by Jack Humphrey:

...from an authoritative study: Bloggers who post more often are mor...
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The only thing we know for sure about 2011 is that it'll begin with a "20" and end with an "11". Everything in between is educated guesses, wild speculation, and wishful thinking.

Some of the bloggers I follow have posted predictions ranging everywhere from increased adoption of cloud computing, to 2011 being the year when...
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Yesterday, at the end of my post about how to connect with other bloggers, I hinted that I'd been stewing over an idea to help bloggers connect with each other. After that, I thought about it some more, got motivated, and now it's ready to go.

It's called "Blog Riffers". It doesn't cost anything --...
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The blogosphere isn't supposed to be like the universe, where each blog is a star, twinkling at it's neighbors from several light years away. Instead, it should be interconnected like a group of islands with bridges between them. If you feel like you're sitting alone on your star, this post is for you.

When you're...
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Details Have Convincing Power, But…

Have you ever seen a sales letter where the headline claims that you can "Make up to $10,276.84 a month by exploiting this little known loophole?" Have you ever wondered why the amount is so specific?

The reason the number doesn't get rounded down to $10,000 is that more specific numbers are trusted more than...
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How to Start a Coaching Business Gradually

If you're tired of selling $7 eBooks or promoting $49 affiliate products, and would like to graduate to something more lucrative, one idea that may have occurred to you is to do business coaching. Before you say "sounds great if you're a guru, but I couldn't do that", let me share with you some advice...
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My house turns 100 years old next year. With the weather turning cold again, the annual draft hunt is back in session.

Some of the draft sources drive me absolutely crazy -- like a storm window in the basement that had probably been left open for several years. Last winter, I taped over the edges...
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Business is a lot easier if you're not the only one who cares about your success. But in a "WIIFM" world (what's in it for me), how do you make that happen?

Here are a few approaches to consider:

Tie their success to yours

The secret of capitalism -- the key that makes it "the...
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I feel a rant coming on.

Have you ever had a high-priced product offered to you as an opportunity to make money using "other people's money"? The pitch goes something like this:

Pay for our $5,000 product with your credit card. Sure, you'll pay your credit card company X% interest. But once you're through with...
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How well do you know your prospects?

You may have heard that you need to create a "customer avatar" -- a concrete mental image of an ideal target customer -- someone you can imagine you're talking to as you create sales copy. Today, let's try a mental experiment to help you dive deeper into the...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Storytelling with Data: A Data Visualization Guide for Bu...
List Price: $39.95
Amazon Price: $23.48