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The Art of Ethical Persuasion • White Hat Crew
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Way back in the last millenium, I took a high school debate class. One of our assignments was to perform a "dramatic interpretation".

I had a week or two to prepare. I skimmed through a file of short stories, but didn't find anything I liked. So I decided to write my own.

To make a...
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David Frey asked his Twitter followers a question this morning:

QUESTION: I'm building a new blog. Should I use a commenting system like Disqus or Facebook comments? What say you?

I'd been thinking of blogging on the subject, so I guess today's the day.

I, for one, don't like third party comment systems, for a...
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A few days ago, I shared a checklist for creating a marketing story that hooks readers and holds them long enough for you to show the benefits of your product. The first two points were that your story should be unique and interesting.

Today, Troy White posted an article over at The Makepeace Total Package...
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Yesterday, I posted a list of 12 blogs I follow and why I read and recommend them. The authors of 3 of them posted comments. If I were a "bootstrap guru" (someone who takes a small success, blows it out of proportion, sells it as a money-making system, and uses those sales as proof of...
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I've never had a blogroll on my site because a simple list of blogs with no explanation doesn't seem very useful to me. In the early days of blogging, when visitors were looking for more blogs to read, a blogroll may have made sense. These days, with millions of blogs to choose from an any...
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As a marketer, whether affiliate or merchant, one of your challenges to is to choose the right products to promote. A few obvious things to look at when considering a product include:

Is the product any good? Is it worth the price?

Is it targeted at your audience?

How much commission does each sale pay...
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Last month, Leigh Peele posted 11 Tips For Writing A 15 Minute Article over at Yaro Starak's blog. I usually spend more than 15 minutes on my blog posts. But the tips are useful whether you spend two minutes or two hours per post.

Today, I'd like to share my thoughts on a few of...
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Internet marketing gurus claim that anyone can make a fortune online following some system or other. And it may even be true. But that doesn't mean internet marketing is right for everybody.

Lots of people get started in internet marketing hoping to make a quick and easy fortune. They're lead to believe that they can...
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We chased our pleasures here

Dug our treasures there

But can you still recall

The time we cried

Break on through to the other side!

Yesterday, I talked about the importance of choosing a marketing niche that you enjoy to help you keep moving forward when the going gets tough. But even that isn't always...
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The first concrete step in internet marketing is choosing your niche -- choosing what market you're going to serve. Until you've done that, you can't choose a relevant domain name and create a website. You also can't decide which products promote or develop.

Since profit potential varies widely from niche to niche, it's worth spending...
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White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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