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The Art of Ethical Persuasion • White Hat Crew
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Traffic Building

Yesterday, at the end of my post about how to connect with other bloggers, I hinted that I'd been stewing over an idea to help bloggers connect with each other. After that, I thought about it some more, got motivated, and now it's ready to go.

It's called "Blog Riffers". It doesn't cost anything --...
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The blogosphere isn't supposed to be like the universe, where each blog is a star, twinkling at it's neighbors from several light years away. Instead, it should be interconnected like a group of islands with bridges between them. If you feel like you're sitting alone on your star, this post is for you.

When you're...
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My house turns 100 years old next year. With the weather turning cold again, the annual draft hunt is back in session.

Some of the draft sources drive me absolutely crazy -- like a storm window in the basement that had probably been left open for several years. Last winter, I taped over the edges...
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Blogging experts talk about writing "anchor posts" or "pillar articles" -- posts that get links, rank high in the search engines, and pull in lots of traffic over the long haul.

Sounds great, but how do you write them?

Yesterday, I got a little curious. I've been blogging daily for a few months now (as...
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Dan Thies and Leslie Rohde are launching Link Liberation 2.0 today. It looks like a great product, but the price tag is going to be hard for a lot of people to swallow. Scratch that. It's going to be impossible. Fortunately, you have an alternative.

Link Liberation is a combination of SEO/link building training and...
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There are four ways to make more money from your website:

Increase the amount of targeted traffic coming to your site.

Convert more of your traffic to paying customers.

Increase your revenue per paying customer.

Decrease your costs.

Let's work through the list backwards.

Decrease your costs

In some ways, this is the least i...
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The peacemakers may be blessed, but do rabble rousers have more influence?

It's well-known that controversial blog posts make great traffic magnets. Get people riled up, and they'll post more comments, write opposing posts on their blogs (getting you more links), deride (and link to) you more in Twitter, etc.

Picking a charged topic and...
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Quick-Start Steps To Secure Your Website Traffic

Today, Ryan Healy posted some advice to his blog that most of us have ignored before:

If you're building your business solely on top of a fickle web-based business like Google, Facebook, or Twitter, I strongly advise you to BE CAREFUL.

All it takes is one tweak of an algorithm... one revision of the Term...
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In Shawn Collins' FeedFront Magazine, Nick Usborne wrote:

We figure that if we take a list of a few hundred long tail keyword phrases, we can write an article around each, and then make out like a bandit with free search engine traffic.

Realizing how much work is involved to do that, we may start...
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If you're like most bloggers, you don't post nearly as often as you'd like. Why? My theory is that a few little speed bumps are stopping a lot of ideas from turning into blog content before it even occurs to us to write about them. Remove the speed bumps, and the content will flow.

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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.