White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Blogging

Learning lessons in the school of hard knocks hurts. But there's something you can do to ease the pain and maximize the benefit you get from it: share your experience. Over at ProBlogger, Sanjeev wrote about a time when his blog got hacked: Once my blog was clean, I dug into it further, to check...
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If you were watching carefully, you may have noticed a little change to the White Hat Crew blog recently: underneath each post title, where it says "Posted by Antone Roundy", the name is now a link. The reason for the change is that it's time to start accepting guest posts, and it only seems right...
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Over at BlogRiffers.com, I just announced the winner of the first Riff-On Blog Riffing contest. This time, the winner got a free copy of SEO Content Factory. Next week, we'll run another contest and give away an affiliate marketing-related prize. While reading some of the entries in the contest, several things jumped out at me...
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I'm trying to decide whether or not to agree with something Brian Clark wrote over at Copyblogger: If someone asks you what's for dinner, you can stick with the substance: Tonight we're having pasta for dinner. Or you can add a bit of craft and style to make it more tangible: Tonight we'll enjoy a...
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I just noticed this on Yaro Starak's blog, and thought it important enough to be worth taking a day off from regular blog posts to highlight it: At the end of this month, September 2011, my course Blog Mastermind will close forever. Only current members and those who join before the end of the month...
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I had a fun idea last night to start up a friendly Blog Riffing competition. Here are the basics of how it'll work: I'll announce an article from someone's blog for everyone to Riff on (starting in marketing, and branching out to other niches as I find out what niches people are interested in). Anyone...
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I was thinking this morning about blog commenting. Lots of people are sharing lots of opinions on it lately: Commenting is in decline -- everybody's sharing via social media instead. Commenting isn't as valuable as it used to be -- all the links are no-followed, and nobody reads the comments anyway. You may as well...
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It's my anniversary! Not my wedding anniversary -- that was back in April. My daily blogging anniversary. I used to be a pretty lame blogger, averaging less than three posts per month. So if you've tried to blog regularly before and failed, I've been in your shoes. And I can tell you from experience that...
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A few days ago, Daniel Scocco shared a few lessons he's learned growing a blog to a million monthly pageviews. Here are the first two: 1. Choose Your Niche Wisely Most people who read this blog [meaning Daily Blog Tips] probably think it is my largest and most profitable website. Well, it's not... Niches like...
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The video from last month about how to configure SEO Content Factory for blogging workgroups generated a lot of interest, along with some great feature requests. So I knuckled down and went to work. And last week, I released a new workgroup version named SEO Content Factory/WG. Here's a video that'll show you how you...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Ready Player One: A Novel
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