White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Once again, it's time to report which headlines got the most of my blog broadcast emails opened and click through last month. Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position).

This was an...
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Here's something I stumbled across today from the "ain't it the truth" department. If you've never written an eBook, read what Ali Luke wrote:

So what's stopping you? I think I know ...

Maybe you think you don't know how. Sure, you're comfortable with writing blog posts, but an ebook is a totally different animal....
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I just finished posting a new video to YouTube demonstrating how workgroups of various sizes can divide up the work that's needed to do high volume content curation or Blog Riffing using SEO Content Factory, and how to make adjustments as you bring more people onto your team to produce more content.

You can watch...
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I read an interesting post today over a Smart Passive Income, where Pat Flynn wrote about creating a starting point page for your blog:

A starting point is a page on a website that gives new readers clear direction and it's totally underutilized in the blogosphere.

Why is this important?

Because blogs are a huge...
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If you post to your blog on a regular basis, writing posts ahead of time and scheduling them to appear on future days can be a great way to reduce the pressure to produce and free up time on days when unexpected issues require your attention. But does pre-scheduling posts instead of writing every day...
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Writing yesterday's post showed me one of the powerful side-benefits of Blog Riffing: it creates an archive of ideas to help you remember what you've learned.

As you read blogs and other sources of ideas, do you write down the thoughts they inspire? If so, maybe you don't need Blog Riffing -- at least not...
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Two key things that affiliate marketers need are content for their websites and products to promote. One of the tools at Instant Affiliate Accelerator is the Affiliate Meta Search Tool, which enables you to search for blog, news and YouTube content, plus products from a variety of affiliate marketplaces, all in one place.

It gives...
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There are two ways to increase engagement with your audience: by surprising them and by getting rid of surprises.

Not very helpful information!

On the one hand, surprises -- violations of expectations -- are useful for shaking people out of the stupor of their daily routine. On the other hand, once someone has come to...
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It's time again for a report on which headlines got the most of my blog broadcast emails opened and click through last month. Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position).

Highest Open...
[read more]

Content curation is often promoted as a "lazy" blogging technique. On its surface, it seems that way: instead of writing your own content, you simply republish excerpts from and links to other people's content.

And in fact, it is very easy to fill a blog with curated content.

But filling your subscriber list is a...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.