White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Blogging

A few months ago, I posted an article about whether or not new blogs should display ads. (My conclusion: do it, but don't overdo it, even after you've gotten big.)

The other day over at ProBlogger, Brandon Yanofsky posted a great argument on the topic:

If someone runs up to you and says, "Hey, I...
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The other day over at BoostCTR, Ryan Healy wrote about a change to Google's search results format that's been bugging me:

If you look closely, you'll notice that the URL is now appearing under the title instead of underneath the body copy.

...

Is the title even more important than before "” because the URL...
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I have a question for you (I'd appreciate it if you'd take a few seconds to drop by an leave your answer in the comments): do you read the comments on blogs? Do you only read them when you're considering posting a comment yourself? If you've left a comment, do you go back to engage...
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I hope all of you in the States had a good Independence Day yesterday. My family and I enjoyed doing some much needed yard work, and then a trip back through time to Railroad Town at the Stuhr Museum of the Prairie Pioneer.

Speaking of history, here are the headlines that got the most of...
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I just finished up a new video demonstrating how easy it is to generate high-quality, original blog posts using SEO Content Factory.

It also explains how this blogging method can get you better backlinks than commenting on other people's blogs.

Here it is.

As I've discussed before, Blog Riffing is a way to build content for your blog more easily, get more backlinks, and build relationships with other bloggers at the same time. Since last September, a little over half of the posts on this blog have been Riffs on ideas I found on other blogs.

I recently...
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Ah, the great dilemmas: cat vs. dog, steak vs. chicken, blonde vs. brunette...and the one I want to talk about today: automatic vs. manual.

Before you start thinking about cars, let me remind you that this is a marketing blog. The question is, should you automate your business, or run it manually?

Several factors come...
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A while back, I got an email from an unhappy subscriber. Among other things, he complained that the last email he'd gotten -- a "blog broadcast" message announcing my latest post -- was all about me, and thus not interesting to him.

I've been at this long enough to have developed a reasonably thick skin,...
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Once again, it's time to publish the list of which headlines got the best open and click-through rates last month.

The rankings are calculated based on the numbers reported by AWeber for my "blog broadcast" for this blog.

Where you see (+), (++) and (+++), that indicates that the headline in question was at the...
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I've never been a big fan of PLR content, so you won't have too much trouble guessing who the winner of this comparison is going to be. The reasons why I think Blog Riffing clobbers PLR content are what this post is about.

But first, a one-sentence introduction to each of our contenders. PLR content...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.