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The Art of Ethical Persuasion • White Hat Crew
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Should You Care About Your Website’s Bounce Rate? #BlogRiff 2 of 20

I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates.

For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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The 4 ‘N’s of Selling Through Twitter

A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam. In that post, I promised to elaborate on my "4 'N's of Twitter" strategy in a future post.

This is that future post.

The First 'N' of Twitter: Engage

Okay, so the first 'N' doesn't actually start with the...
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I’m an Idiot. Don’t You Be Too.

Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-)

This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any...
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White Hat Crew Blog Gets a Major Makeover

As I mentioned in my last post, this blog was in need of a facelift. And today, it's here. (You can see what it used to look like in a screenshot at the end of the previous post.)

The goal of the new theme is to reduce distractions, so that you can get right to...
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Say It With White Space

It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times.

I've been thinking a lot recently about how to use white space and related design elements to communicate more...
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Why You Have To Be On Facebook, YouTube, Etc. Or Not.

You've heard the argument before: "Facebook is the biggest site on the internet. They get 70 gajillion hits a day. If you're not marketing on Facebook, you're missing out on the biggest traffic opportunity on the internet."

You'll hear the same thing about YouTube -- it's the third biggest site on the internet. Therefore, only...
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Are Business Ethics Profitable?

Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said:

Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising.

What you are...
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The Secret to Using Auto-DMs on Twitter

The verdict is in on auto-DMs -- those direct messages you receive shortly after following somebody on Twitter. The judge and jury agree: everybody hates 'em. Some people unfollow anyone who sends one. Don't use 'em.

But wait...breaking news! The decision has been overturned on appeal!

That is, if you know how to write an...
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Thou Shalt Know Thy Customer #BlogRiff 1 of 20

If marketing had 10 commandments, one of them would be "thou shalt know thy customer".

It's not difficult to get a general idea of why this is important. For example, you have to know your customer to know what kind of sales pitch will appeal to them. If your product has two benefits, and most...
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How to Get Your Blog Featured Here

I was thinking today that I'd like to do something for my subscribers -- something to benefit you, and to build some relationships. Those are themes that keep popping up in different ways in a lot of the things I'm doing and reading recently: do a favor, work together, build relationships.

Nice ideals. But without...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Crush It!: Why NOW Is the Time to Cash In on Your Passion
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