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The Art of Ethical Persuasion • White Hat Crew
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Russell Brunson launched a new free internet marketing training series last week which I highly recommend. It's called the "Zero to $100 Million Challenge". In case the title sounds like hype ("Yeah, right. He's going to teach me to make $100 million. Ha!"), here's what it means: his goal is to help the people who...
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I'll be 100% up front with you -- I'm linking to a product I haven't seen yet, and I have an ulterior motive. But the product is free, and when I do get a chance to look at it, I'll post comments about it here. So here's where you come in...

Alok Jain has released...
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Here's a video clip of Russell Brunson teaching a product creation technique that helps you create the right product for the market. The video is from the 12 Month Internet Millionaire Workshop in Salt Lake City last February. I was a few chairs out of view of the camera on the right side toward the...
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Last night, I was watching the bonus DVDs that Frank Kern gave to everyone who bought Traffic Secrets 2 (good stuff, BTW). It would have been difficult to miss his resemblance to Sawyer from LOST, both in look (especially when he's gone a while without shaving, as he had in the DVDs) and in swagger....
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I got this funny idea this morning that if you want something, you should ask for it, and be very clear about what you want. That much seems obvious, but what I haven't seen it applied to very often (if ever) is creating business partnerships.

It may be that the only partnerships some people are...
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I have 95 extra copies of a CD I created for a conference I attended recently, which I'm making available to the public. The contents include full versions of my scroller script (Tetra), exit hover ad script (ExPop) and viral mailing list mailer (List Mailer GT Pro), along with limited edition versions of my RSS...
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"Viral Affiliate Resale Rights Products". It sounds vaguely buzz-word compliant, but what on earth does it mean? Let me explain.

Resale rights products sound like a great idea when you first hear about them -- somebody else creates a product, and possibly even a nice sales letter for it. You buy the right to resell...
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Mark Worthen made a post on his blog titled "My Best Marketing Strategies". Since his and mine aren't quite the same, I thought I'd post my own list.

* Make a free version of your product and giving it away to drive people to your commercial version.

* Use an autoresponder like AWeber-- for my...
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James Chartrand just posted a great piece at Copyblogger titled "Why Targeting Selective Perception Captures Immediate Attention. He talks about why people tend to notice certain things more than others, and how the things that catch a person's attention change depending on what's going on in their life.

Here are my takeaways:

1) Think about...
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I'll be brief, because I want to get upstairs to see whether the Jazz can pull off a road win against the Lakers (I'm living in Nebraska now, but I'm a Utah boy at heart).

Video is a great way to capture and hold attention on the web, and YouTube is a great source of...
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White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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