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The Art of Ethical Persuasion • White Hat Crew
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Displaying other people's RSS feeds on your website (a.k.a. "syndicating") is an easy way to get an automated stream of fresh content for your site. But is it ethical? There are actually two ethical questions involved:

1) Are you "injuring" the publisher of the content?

2) Are you "injuring" third parties?

(Required disclaimer: I'm not...
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You may have seen the latest Twitter trick for spreading your message. Those who use it might call it "viral marketing". I call it a Twhort (and that's not a good thing). Here's how it works.

A marketer offers a free download to anyone who "tweets" a particular message (ie. posts it on their Twitter...
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If hoarding PageRank is part of your SEO strategy, you may be shooting yourself in the foot. I woke up this morning thinking about how lots of people cling to their PageRank with a death grip, even as their SEO ship sinks to the bottom of the ocean, so I wrote a post about it...
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...and so must all other tools that do the same thing. I don't know which is responsible for the sudden flood of new Twitter followers I started receiving the other day, so I'll name the one I found most prominently mentioned in a recent blog search.

Hummingbird is a Twitter Spam Tool

I'm sure I'll...
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I just posted a new case study video on YouTube showing how I've used an affiliate bonus offer (offering a bonus product to people who purchased something through my affiliate link) to earn $3,759.96 on auto-pilot.

Internet marketing "gurus" often use bonus offers to steal affiliate sales from other people (and each other!) during big...
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Russell Brunson's making some changes to his affiliate program. One in particular caught my eye: refer at least 100 leads, and in addition to the commissions you'll earn, he'll send you a free Kindle 2.

There are other prizes at different levels (everything from a fruit basket to a home theater package to a Segue...
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Internet marketing multi-millionaire Russell Brunson's birthday was yesterday, and since he obviously doesn't need anyone to buy him presents, he's arranged for YOU to be able to download a TON of presents instead. (The event runs for a few weeks -- so you haven't missed it!)

I found out about it Friday when he started...
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I use three main tools to track my websites' traffic. Each has a different focus and provides different benefits. One tracks potential traffic sources. One gives real-time feedback on actual incoming traffic. And one shows me the long term big picture of my websites' traffic.

The first tool is blog search -- I subscribe to...
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A few days ago, I launched a contest to rename my flagship product, CaRP Evolution. I had no idea the amount of emotion this would generate!

On the one side are people who think it's a fantastic idea -- that the old name had..."issues", that a more descriptive name is needed, etc.

On the other...
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Yesterday, I told you about Russell Brunson's Zero To $100 Million Challenge. I've only been in it for a day, and already I can tell you that this thing is genius on so many levels. But it's not only what he's teaching, it's also what he's doing.

First, you may already have noticed that he's...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.