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The Art of Ethical Persuasion • White Hat Crew
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I've just released CaRP/WP, a free WordPress plugin that makes it easy to add auto-updating content to your WordPress posts, including keyword-based Amazon.com best sellers affiliate links. Update: It can display YouTube video feeds too. See examples of both below.

The plugin uses CaRP, my RSS to HTML converter script (free and commercial versions available),...
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The other day, I shot my first YouTube video, a song for Russell Brunson, who I'm "stalking" on my Guru-Stalker.com website (defunct). It's not the first video I've ever made -- just the first for YouTube.

I learned a little something about video in the process. The sound for the video was pretty flat --...
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I've just put together a new deal where you can get free copies of Impact Web Audio and List Mailer GT Pro with purchase of "Confessions of a Lazy Super Affiliate".

The offer page is also an example of how to use External Pop and Fast JV for affiliate promotions.

I've just added a new free tool download for subscribers to the White Hat Crew mailing list. External Pop displays what appears to be an on-page "popup" message (a.k.a. "hover ad") over an external website. It's particularly useful with affiliate marketing to display your endorsement message (which could contain audio or video) over the sales...
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If you've tried subscribing to RSS feeds in a web browser and wondered why people think they're such a big deal, keep reading, because they are a big deal, and I'm going to show you exactly, step-by-step how to find that out for yourself.

How can I put this kindly: the feed readers built into...
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You know that list of "update services" you configured your blog software to ping whenever you create a new post? If you copied it from the WordPress website (or any of a number of other sites on the web that have the same list) recently, you've got the wrong list.

When I say you've got...
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I read a post by Jonathan Leger today about the SEO benefits of an affiliate program, in which he recommends that merchants do a permanent redirect from the page their affiliates link to to their sales page (for example, from http://www.geckotribe.com/rss/carp/?assoc=1 to http://www.geckotribe.com/rss/carp/ -- ie., just remove the affiliate ID).

The idea is sound, but...
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A few months ago, I decided to offer multi-month payment plans for a few of my products. The program seemed to be a success as a few sales came on in the plans. But since then, a few customers have, without a word to me, canceled the remaining payments.

In PayPal's system, the customer is...
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Here's how to decide for yourself whether Armand Morin's heavily promoted "Internet Marketing Explained" will be worth the price tag: check out the things he's giving away free to drive traffic to it.

I came across his exceptional series of free internet marketing training videos today, and I highly recommend checking them out -- I've...
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I registered Guru-Stalker.com a few days ago, and already (at least temporarily), it owns the numbers one and two spots on Google for "guru stalker" (out of 280,000 results) and "guru stalking" (164,000 results), as well as several less common search terms like "Russell Brunson stalker", "Russell Brunson stalking", "Russell Brunson stalk".

Of course, I...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Contagious: Why Things Catch On
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