White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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I've been thinking recently that I need to start establishing contacts in the internet marketing community. I've made a short list of people I've had limited contact with a few big names before, but nothing very substantial or ongoing. Yesterday, reading Alex Jeffreys' "Post Launch Profits" (which you can get for free, by the way)...
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One problem that arises when something gets trendy the way using video for internet marketing is these days is that a lot of people who don't know how to do it right jump on the bandwagon. I have a big gripe about what some people are doing with video these days.

Before I continue, I...
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I just finished up a new product -- free and commercial versions are available. It's called List Mailer GT, and it will send your messages to eight "viral list building" services at once, with "personalization" done correctly for each one without your having to create different versions of your message.

I originally created this script...
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In his "The Attention Age Doctrine, Part 2", which was released today (you can get it for free), Rich Schefren states that: "The Web is emerging as the world's biggest lie detector and truth-finder", meaning businesses can't fool customers anymore because customers can post their reviews, experiences and opinions online for all to see.

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A few days ago, I read on Rosalind Gardner's blog that you can get Camtasia Studio version 3.1.2 for free, and once you've downloaded it, you can upgrade to the current version for half price. If you've been wanting Camtasia but couldn't afford it, here's your chance.

To get the free version:

Click here t...
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Till November 19, you can get 51 products free at Lightning Giveaway 3. The interesting thing about this giveaway is that the products are all either new or things that have only been sold in the past -- not given away free. As you might expect, you'll have to join a few mailing lists to...
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Dear Google AdWords Reviewers,

Guys, I'm baffled. You've rejected my ad, and after numerous emails back and forth, I still don't understand why.

In your latest reply, you reiterate that "...AdWords Specialists have reviewed and disapproved your ads in the ad group '[name removed]' for violation of our policy on 'Template Sites For Ad Networks.'"...
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I have a mailing list for people who've downloaded the free version of my RSS to HTML converter. Along with the free download, you get a 7 day email "mini-course" on making money with RSS. One of the perks of buying the commercial version of my program is that you get a PDF version of...
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Everybody hates exit popups -- those windows that used to hang around after you left a website. I say "used to" because just about every modern web browser and toolbar includes a popup blocker these days. Popup windows were too effective for their own good. They got overused, and therefore, they got blocked.

Of course,...
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This post really needs two headlines: Headline 1: Get $7,989.47 worth of products for $47 if you act now. Headline 2: If you use email for internet marketing, this could affect you.

======= ABOUT HEADLINE 2 =======

Let me cover headline 2 briefly before getting to the "good stuff":

MBP Advertising is running a huge...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

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Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
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