White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Making Meme Images for Your Blog Posts

You've written a blog post so great, it can't help but catapult you to fame and fortune. Right?

Maybe so, if it gets noticed.

If you want traffic for you blog, clicking "Publish" is not the final step. You also need to promote it. That means, among other things, sharing it on social media. Not...
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Google Analytics 102 – Find Out What’s Working

If you're like me, you created a Google Analytics account, added the basic code snippet to your site, checked your stats a few times, and never really figured out how to use it to make decisions about what to do on your website.

If that's your story too, you've been through Google Analytics 101. You...
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How Do Customers Decide to Buy?

You've heard it said that people decide with emotion and then justify with logic. So your marketing copy should appeal to emotions first, and then once someone has all but decided to buy, give them logical reasons to feel good about their decision.

If that explanation makes you feel dirty as a marketer, keep reading...because...
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Should You Care About Your Website’s Bounce Rate? #BlogRiff 2 of 20

I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates.

For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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The 4 ‘N’s of Selling Through Twitter

A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam. In that post, I promised to elaborate on my "4 'N's of Twitter" strategy in a future post.

This is that future post.

The First 'N' of Twitter: Engage

Okay, so the first 'N' doesn't actually start with the...
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I’m an Idiot. Don’t You Be Too.

Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-)

This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any...
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White Hat Crew Blog Gets a Major Makeover

As I mentioned in my last post, this blog was in need of a facelift. And today, it's here. (You can see what it used to look like in a screenshot at the end of the previous post.)

The goal of the new theme is to reduce distractions, so that you can get right to...
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Say It With White Space

It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times.

I've been thinking a lot recently about how to use white space and related design elements to communicate more...
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Why You Have To Be On Facebook, YouTube, Etc. Or Not.

You've heard the argument before: "Facebook is the biggest site on the internet. They get 70 gajillion hits a day. If you're not marketing on Facebook, you're missing out on the biggest traffic opportunity on the internet."

You'll hear the same thing about YouTube -- it's the third biggest site on the internet. Therefore, only...
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Are Business Ethics Profitable?

Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said:

Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising.

What you are...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

Join a Blogging Team
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I'd Love to Hear Your Voice:

Voice mail: 308-646-0543
(if you'd like a response, please leave an email address)

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.