A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam. In that post, I promised to elaborate on my "4 'N's of Twitter" strategy in a future post.
This is that future post.
The First 'N' of Twitter: Engage
Okay, so the first 'N' doesn't actually start with the letter "N". That's [...]

Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-)
This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any new [...]

As I mentioned in my last post, this blog was in need of a facelift. And today, it's here. (You can see what it used to look like in a screenshot at the end of the previous post.)
The goal of the new theme is to reduce distractions, so that you can get right to the [...]

It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times.
I've been thinking a lot recently about how to use white space and related design elements to communicate more impactfully, [...]

You've heard the argument before: "Facebook is the biggest site on the internet. They get 70 gajillion hits a day. If you're not marketing on Facebook, you're missing out on the biggest traffic opportunity on the internet."
You'll hear the same thing about YouTube -- it's the third biggest site on the internet. Therefore, only an [...]

Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said:
Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising.
What you are helping to [...]

The verdict is in on auto-DMs -- those direct messages you receive shortly after following somebody on Twitter. The judge and jury agree: everybody hates 'em. Some people unfollow anyone who sends one. Don't use 'em.
But wait...breaking news! The decision has been overturned on appeal!
That is, if you know how to write an auto-DM with [...]

If marketing had 10 commandments, one of them would be "thou shalt know thy customer".
It's not difficult to get a general idea of why this is important. For example, you have to know your customer to know what kind of sales pitch will appeal to them. If your product has two benefits, and most customers [...]

I was thinking today that I'd like to do something for my subscribers -- something to benefit you, and to build some relationships. Those are themes that keep popping up in different ways in a lot of the things I'm doing and reading recently: do a favor, work together, build relationships.
Nice ideals. But without action, [...]

Amazon.com is running an ad on TV where they brag about all their innovations. And they deserve to brag. Heck, I'll brag for them. My dad bought me a Kindle for Christmas nearly two years ago, and it's the one present I've used every single day since getting it. Awesome innovation.
Another thing they brag about [...]