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Exchange Links With … Yourself? 1-Jul-2009: Okay, here’s something I’ve been wanting to do, and I finally got around to u... (show more) Okay, here’s something I’ve been wanting to do, and I finally got around to updating LinContEx to support it. I’ve got a few blogs which mostly cover different topics. But there is some overlap — for example, this blog talks about SEO and link exchanges, and so does my White Hat Crew blog. So when I [...] (show less)
Ask Your Link Partners For Another Link 1-Jul-2009: No matter how you go about finding link exchange partners, a core principle o... (show more) No matter how you go about finding link exchange partners, a core principle of marketing applies: it’s many times easier to sell to your customers than to find new customers to sell to. Similarly, the easiest people to set up link trades with are people who you’re already trading links with! If you’re setting up link [...] (show less)
Blogrolls Are Boring! 29-Jun-2009: Remember blogrolls — those lists of other blogs that people used to run down ... (show more) Remember blogrolls — those lists of other blogs that people used to run down their blog sidebars? Oh, people still do that? So web 1.0. Face it, blogrolls are boring. Why should I care which blogs you read or recommend? A list of blog titles does nothing to actively capture interest and traffic. In the early days, [...] (show less)
Google’s Matt Cutts Vindicates Controversial Theory Behind LinContEx.com 17-Jun-2009: One of the foundational principles behind LinContEx.com is that outbound link... (show more) One of the foundational principles behind LinContEx.com is that outbound links to quality content are good not only for the site being linked to, but also for the site doing the linking. SEO experts have been teaching this for a while, but even many experts are still reluctant to link out for fear of losing [...] (show less)
Twitter Twick For Contacting Gurus 2-Jun-2009: Email a guru out of the blue, and not only are you likely to get ignored, but... (show more) Email a guru out of the blue, and not only are you likely to get ignored, but you’re probably going to get ignored by the guru’s executive assistant. (If you want the privilege of being ignored by the guru him/herself, you’ve got to get past their gatekeepers first!) Fortunately, there’s a fast track to contacting many [...] (show less)
Picking the Right Tags For Your Feeds 29-May-2009: It’s been a few days since the launch of LinContEx, and I’ve been enjoying wa... (show more) It’s been a few days since the launch of LinContEx, and I’ve been enjoying watching the tag cloud evolve as our members submit and tag their feeds. But I also see that there’s a need for a little guidance on how to choose the right tags. For most of this post, I’m going to focus on [...] (show less)
The PageRank Myth 28-May-2009: When it comes to search engine optimization, many webmasters will jump throug... (show more) When it comes to search engine optimization, many webmasters will jump through any hoops necessary to hold onto their PageRank. But is your PageRank death grip helping or hurting you? PageRank is a number calculated by Google based on how many links are pointing to your webpage, how many links are pointing to the pages that [...] (show less)
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Which SEO Activities Deliver the Most Click for the Buck?
1 Jul 2009 at 12:31pm
I’ve been listening to the Stomper Net DVDs. They’ve got a TON of information packed into them. Honestly though, I wonder whether it’s too much of a good thing.
Don’t get me wrong — these guys know their stuff, and if you want to be an SEO Grand Master, their course if for you. But what [...]
Special Report: Death of the Link Exchange
24 Jun 2009 at 1:18pm
I just finished writing a new free report on the problems facing link exchanges, and how they need to evolve to remain relevant as SEO tools.
If link trading is part of your SEO arsenal, you’ll learn how to avoid shooting yourself in the foot by doing it the wrong way.
If you’ve avoided link exchanges in [...]
Free “Micro-Continuity” Pre-Loaded MP3 Player from Russell Brunson
23 Jun 2009 at 1:21pm
Today, Russell Brunson is launching his “Micro-Continuity” training, which teaches how to get a mini-membership site up and running in under 24 hours, and making an INCREDIBLE offer unlike anything I’ve ever seen before.
He’ll send you a free MP3 player (just pay $9.97 for shipping and handling if you’re in the US), pre-loaded with over [...]
Alternative Pricing Models for Continuity Programs
19 Jun 2009 at 7:32am
The two standard pricing models for continuity programs (things like membership sites where you re-bill customers every week, month, year, etc.) are a cheap or free first month followed by the regular price forever, and just charging the regular price from the beginning. Russell Brunson’s presentation on Microcontinuity got me thinking about possible alternatives.
The first [...]
Is “White Hat SEO” an Oxymoron?
18 Jun 2009 at 8:12am
Is all search engine optimization black (or at best gray) hat, or is it possible to intentionally boost a webpage’s search engine ranking without compromising your ethics? Consider this:
Unless your webpage is really so great that it deserves to own the #1 spot in the search results, one could argue that any attempt to get [...]
Are Outbound Links Good or Bad for SEO?
17 Jun 2009 at 8:55am
Conventional SEO wisdom states that you want to get as many inbound links as possible, and avoid outbound linking. The theory is that outbound links “bleed PageRank” which lowers your position in the search engines.
But is the theory accurate?
Not according to Google’s Matt Cutts. A few days ago, he posted an article on his blog [...]
Turn Every Page of Your Blog Into a Link Exchange?
9 Jun 2009 at 12:09pm
That’s what I did. I know, it sounds like a crazy idea, but bear with me. There’s method to my madness.
One of the big problems with link trades is that your link usually gets stuffed into what I call a “caveman” links page — a page stuffed to overflowing with totally unrelated links.
Since the links [...]
RSS Ethics: Stealing Content or Adding Value?
3 Jun 2009 at 8:37am
Displaying other people’s RSS feeds on your website (a.k.a. “syndicating”) is an easy way to get an automated stream of fresh content for your site. But is it ethical? There are actually two ethical questions involved:
1) Are you “injuring” the publisher of the content?
2) Are you “injuring” third parties?
(Required disclaimer: I’m not a lawyer, so [...]
Twimps, Twhorts and Twitter Spam
1 Jun 2009 at 3:35pm
You may have seen the latest Twitter trick for spreading your message. Those who use it might call it “viral marketing”. I call it a Twhort (and that’s not a good thing). Here’s how it works.
A marketer offers a free download to anyone who “tweets” a particular message (ie. posts it on their Twitter account [...]
Exposing the PageRank Myth
28 May 2009 at 8:44am
If hoarding PageRank is part of your SEO strategy, you may be shooting yourself in the foot. I woke up this morning thinking about how lots of people cling to their PageRank with a death grip, even as their SEO ship sinks to the bottom of the ocean, so I wrote a post about it [...]
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