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The White Hat Crew Blog(RSS display by CaRP)
Selling to Cold, Cool, Warm & Hot Traffic
3 Feb 2010 at 3:02pm The other day, I read where someone had commented that PPC traffic is cold traffic, and you need to sell to it differently than you would to, say, a warm mailing list. (I wish I remembered where I heard that, because I’d love to credit someone for sparking some big ideas.)
While waiting for my daughter [...]
Bigger Than Expected Changes to VISA/MasterCard Requirements27 Jan 2010 at 4:22pm Ryan Lee just posted an email from his merchant account provider describing the rules they’ve put in place in response to the new requirements from VISA and MasterCard. (As far as I know, some of these rules are NOT mandated by VISA and MasterCard, but by his merchant account provider.)
Personally, I think most of the [...]
Is the “Internet Marketing Guru” Business Dead in 2010?7 Jan 2010 at 11:07am A few weeks ago, Michel Fortin posted two predictions for the internet in 2010. The first was that “internet marketing will grow up”:
Yes, the industry is going through a major shakeup.
(As an example, our recent major announcement explaining the drastic change in the way we teach Internet marketing is a reflection, and the result, of [...]
Something Screwy Going on With TweetGlide30 Oct 2009 at 10:48am [Update: Check the comments -- there's a reasonable explanation after all.] Mike Filsaime’s new Twitter/Facebook client app has generated a lot of buzz the last few days. For the most part, it looks like a great idea and a useful app (I’ve noted some of the problems with the beta version in my previous post [...]
Web, RSS Feed Reader, or Twitter App? (Trying TweetGlide)28 Oct 2009 at 9:16pm What’s the best way to keep up with your Twitter friends? You’ve got 3 options:
On the Twitter website
In an RSS feed reader
Using a dedicated Twitter client
On the Twitter website
There’s a reason why so many Twitter clients have been created. I’m not saying the Twitter website is horrible, but it’s not the most elegant way to [...]
Close Your Eyes and Start Tweeting28 Oct 2009 at 8:25pm Not on Twitter yet? Think it’s a pointless waste of time? I’ve got an inkling as to why — and how closing your eyes may help you get started. The first time I saw Twitter, I thought the same thing — “this looks really dumb.”
Twitter’s single biggest barrier to entry and reason for not sticking [...]
FTC Testimonial Changes Press Release Not Quite Accurate7 Oct 2009 at 10:45am You’ve probably heard the hubbub about the FTC changing what’s allowed in testimonials, but I think something needs to be clarified. (I’m not a lawyer, this isn’t legal advice, I may be totally wrong, blah, blah, blah.)
In their press release, the FTC said:
Under the revised Guides, advertisements that feature a consumer and convey his or [...]
Don’t Eat The Internet Marketing Brownies5 Oct 2009 at 11:34am I see it all the time — some guru (or wannabe) releases what could have been a good internet marketing info product. But since they’re more interested in sales than ethics, they just can’t resist adding a little “hash” to their brownie mix.
What am I talking about?
Here’s an example: I created a website a few [...]
How to Bust Banner Blindness (Case Study Video)2 Oct 2009 at 10:18am If you’ve ever tried monetizing a website, you know about banner blindness: the uncanny ability of web surfers to view a website without seeing the banner ads that are plastered all over it.
I’ve just posted a case study video showing how I added one little thing to one of my sites and boosted the click-through [...]
Single vs. Double Opt In – Test Results from Daniel Levis17 Sep 2009 at 11:44am In a guest post on Clayton Makepeace’s blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising.
First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won both [...]
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