White Hat Crew
White Hat Crew Marketing: Be Ethical. Make the Sale.
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Which Business Books Would You Re-Read?
On his blog today, Ryan Healy threw out an interesting question: Imagine tha... (show more)

Why I Haven’t Been Blogging Lately: Small Business Revolution
It's been about 8 months since I announced I was "going quiet for a while" to... (show more)

My Thoughts on Amazon’s New Kindles
As you've probably heard by now, Amazon has released a new line of Kindles. L... (show more)

Group Blogging Workflow Setup in SEO Content Factory/WG
The video from last month about how to configure SEO Content Factory for blog... (show more)

What Does the Data Say Makes Things Go Viral?
I often hear the argument that social media hasn't been around long enough fo... (show more)

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SEO Articles & Posts

Full Article Index

Using RSS for SEO - RSS newsfeeds can boost your search engine position by increasing freshness and relevance.
Using semantic markup - Tell the search engines what your page is about by putting the right tags around your keywords.
SEO through building more webpages - Some pages boost your search engine position more than others...
Smart link building - In-bound links are critical for SEO success, but don't sell yourself short or shoot yourself in the foot...
"Will Google penalize me if I _____?" - Avoiding the dreaded "PR0 penalty".
Capitalize on your website traffic - Selling your product isn't your only available revenue stream...

The White Hat Crew Blog

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Should You Care About Your Website’s Bounce Rate? #BlogRiff 2 of 20
16 Dec 2014 at 11:28am
I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates. For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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The 4 ‘N’s of Selling Through Twitter
18 Feb 2013 at 3:11pm
A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam. In that post, I promised to elaborate on my "4 'N's of Twitter" strategy in a future post. This is that future post. The First 'N' of Twitter: Engage Okay, so the first 'N' doesn't actually start with the...
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I’m an Idiot. Don’t You Be Too.
11 Feb 2013 at 2:04pm
Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-) This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any...
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White Hat Crew Blog Gets a Major Makeover
7 Dec 2012 at 11:34am
As I mentioned in my last post, this blog was in need of a facelift. And today, it's here. (You can see what it used to look like in a screenshot at the end of the previous post.) The goal of the new theme is to reduce distractions, so that you can get right to...
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Say It With White Space
27 Nov 2012 at 3:25pm
It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times. I've been thinking a lot recently about how to use white space and related design elements to communicate more...
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Why You Have To Be On Facebook, YouTube, Etc. Or Not.
12 Nov 2012 at 9:56am
You've heard the argument before: "Facebook is the biggest site on the internet. They get 70 gajillion hits a day. If you're not marketing on Facebook, you're missing out on the biggest traffic opportunity on the internet." You'll hear the same thing about YouTube -- it's the third biggest site on the internet. Therefore, only...
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Are Business Ethics Profitable?
6 Nov 2012 at 4:43pm
Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said: Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising. What you are...
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The Secret to Using Auto-DMs on Twitter
22 Oct 2012 at 3:47pm
The verdict is in on auto-DMs -- those direct messages you receive shortly after following somebody on Twitter. The judge and jury agree: everybody hates 'em. Some people unfollow anyone who sends one. Don't use 'em. But wait...breaking news! The decision has been overturned on appeal! That is, if you know how to write an...
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Thou Shalt Know Thy Customer #BlogRiff 1 of 20
8 Oct 2012 at 10:29am
If marketing had 10 commandments, one of them would be "thou shalt know thy customer". It's not difficult to get a general idea of why this is important. For example, you have to know your customer to know what kind of sales pitch will appeal to them. If your product has two benefits, and most...
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How to Get Your Blog Featured Here
4 Oct 2012 at 10:44pm
I was thinking today that I'd like to do something for my subscribers -- something to benefit you, and to build some relationships. Those are themes that keep popping up in different ways in a lot of the things I'm doing and reading recently: do a favor, work together, build relationships. Nice ideals. But without...
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Internet Marketing Guide

Sister Sites

Confession: I’m a Flip-Flopping Fauxlower
One of my more recent posts on Twitter was “Show me a politician who hasn’t f... (show more)

New Tool for Monetizing Your WordPress Blog
After a lot of hard work, I’ve just released a new tool for monetizing your W... (show more)

Where to Focus Your Affiliate Marketing Efforts
I came across a great article the other day about where to focus your affilia... (show more)

Affiliate Meta Search Tool Video
I just finished posting a video on YouTube demonstrating the Affiliate Meta S... (show more)

How to Find ClickBank Vendors Who Are Primed to Strike Deals
Finding ClickBank products to promote usually involves looking for those that... (show more)

Are You a Twitter Dater?
What kind of Twitterer are you? Today, @RyanHealy asked: If somebody isn’t ... (show more)

Is There Room in Internet Marketing for an Honest Guru?
Yesterday, Joel Comm published a post titled Where is the Integrity in Intern... (show more)