White Hat Crew

I’ve been listening to the Stomper Net DVDs. They’ve got a TON of information packed into them. Honestly though, I wonder whether it’s too much of a good thing. Don’t get me wrong — these guys know their stuff, and if you want to be an SEO Grand Master, their course if for you. But what [...]

I just finished writing a new free report on the problems facing link exchanges, and how they need to evolve to remain relevant as SEO tools. If link trading is part of your SEO arsenal, you’ll learn how to avoid shooting yourself in the foot by doing it the wrong way. If you’ve avoided link exchanges in [...]

Today, Russell Brunson is launching his “Micro-Continuity” training, which teaches how to get a mini-membership site up and running in under 24 hours, and making an INCREDIBLE offer unlike anything I’ve ever seen before. He’ll send you a free MP3 player (just pay $9.97 for shipping and handling if you’re in the US), pre-loaded with over [...]

The two standard pricing models for continuity programs (things like membership sites where you re-bill customers every week, month, year, etc.) are a cheap or free first month followed by the regular price forever, and just charging the regular price from the beginning. Russell Brunson’s presentation on Microcontinuity got me thinking about possible alternatives. The first [...]

Is all search engine optimization black (or at best gray) hat, or is it possible to intentionally boost a webpage’s search engine ranking without compromising your ethics? Consider this: Unless your webpage is really so great that it deserves to own the #1 spot in the search results, one could argue that any attempt to get [...]

Conventional SEO wisdom states that you want to get as many inbound links as possible, and avoid outbound linking. The theory is that outbound links “bleed PageRank” which lowers your position in the search engines. But is the theory accurate? Not according to Google’s Matt Cutts. A few days ago, he posted an article on his blog [...]

That’s what I did. I know, it sounds like a crazy idea, but bear with me. There’s method to my madness. One of the big problems with link trades is that your link usually gets stuffed into what I call a “caveman” links page — a page stuffed to overflowing with totally unrelated links. Since the links [...]

Displaying other people’s RSS feeds on your website (a.k.a. “syndicating”) is an easy way to get an automated stream of fresh content for your site. But is it ethical? There are actually two ethical questions involved: 1) Are you “injuring” the publisher of the content? 2) Are you “injuring” third parties? (Required disclaimer: I’m not a lawyer, so [...]

You may have seen the latest Twitter trick for spreading your message. Those who use it might call it “viral marketing”. I call it a Twhort (and that’s not a good thing). Here’s how it works. A marketer offers a free download to anyone who “tweets” a particular message (ie. posts it on their Twitter account [...]

If hoarding PageRank is part of your SEO strategy, you may be shooting yourself in the foot. I woke up this morning thinking about how lots of people cling to their PageRank with a death grip, even as their SEO ship sinks to the bottom of the ocean, so I wrote a post about it [...]