While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]

I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult. However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]

The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam): The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]

Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s: The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery. Why “Stupid Tax”? As I wrote back in July: I once calculated that winning the lottery is about like picking the right [...]

We finally got our pumpkins carved last night. The kids sketched out their designs and then drew them on the pumpkins for my wife and I to carve (they’re a little too young yet to do it themselves, but are old enough to enjoy seeing their designs finished.) For mine, I decided to try something a [...]

I saw an interesting tweet the other day from Dr. Mani, but I’m going to give it to you one half at a time. Raise your right hand and repeat after me, “I will not skip ahead and peek at the second half.” Okay, here’s the first half: Success Key: Leverage everything to your advantage… This is an [...]

Should you focus on one thing or diversify? No. You should do both. But in the right way. Today, Terry Dean posted a collection of 21 habits of successful entrepreneurs. Two that jumped out at me were: 3. Choose one market and focus on it. It’s tough for experienced marketers to manage several different markets at once. A beginner starting [...]

I was going to say “introductory premium price”, but I think we’re a little muddy on the meaning of “premium”. When I hear “premium”, I think “better”. But in fact, premium means “a sum added to an ordinary price or charge.” It’s what you pay extra to get something better. Normally, we expect introductory prices to be [...]

How do you get prospects to buy your products? Not by convincing them to want it, but by showing them that it’s what they already want. A few days ago, Bryan Eisenberg shared a list of 20 reasons why people buy. Here are a few (click the link to see the rest that he lists…and then [...]

I was browsing the archives of Dr. Mani’s blog today and came across this article about pricing (discussing something he learned from Dan Kennedy): That lesson in pricing remained one of my most profitable in the 15 years I’ve been creating and selling infoproducts online. It distills down to this simple principle: “Price lesser than value — [...]