White Hat Crew

internet marketing with ethics


Review: The Silent Sales Machine Hiding On eBay - Make money from those who don't bid on your auctions.
Review: Google AdSense Secrets - Joel "Dr. AdSense" Comm teaches how to make the most out of AdSense.
Review: The Rich Jerk - Strategies for affiliate marketing, pay per click, selling information products, and more.

Alpha Gecko : SEO
<p>Antone Roundy on search engine optimization</p>
Google Authority Listing For GeckoTribe.com
I happened to notice this morning that GeckoTribe.com has gotten an “authority listing” from Google for the search terms (don’t be too shocked) “gecko tribe”. I’m not bragging — it’s not like those...
Google Penalty Removed From FastJV.com
Last June, I launched a product named Fast JV. Until a day or two ago, it had never shown up in Google. My first thought way back when was that it had simply been sandboxed, but when I registered i...
An example of the SEO power of RSS
I’ve noticed over the last few days that one of my sites has been getting hundreds of hits a day from people searching for “katharine mcphee yellow dress”. I don’t have a site about American Idol, ...

SEO: Search Engine Optimization

Foundational principles of SEO success:

  1. Help the search engines accomplish their goals, and they will reward you with high search engine placement.
  2. Put your goals ahead of theirs, and they will spend millions to thwart your efforts.
  3. Their goal is to help their users find quality content.
Best sellers from Amazon.com

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Con...
Amazon Price: $19.79
Average Customer Rating: 5.0
This book may be the best thing since sliced bread for you, or can be practically useless. It has an extensive focus on Joe web surfer's persona, on why and how he behaves on the web. It also explain...

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
Amazon Price: $16.47
Average Customer Rating: 4.5
My company does AdWords campaigns for many clients, so I am always looking for ways to increase performance and lower costs.
But I bought this book because I was looking for a true guide to Google's ...

AdWords For Dummies (For Dummies (Computer/Tech))
Amazon Price: $16.49
Average Customer Rating: 5.0
Something for everyone that has an interest in increasing there traffic to there own site through Adwords. But the best thing not mentioned on the cover, is the "members only" site that gives the too...

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer...
Amazon Price: $24.99
Average Customer Rating: 4.5
This is a good book for anyone wanting to learn SEO. Well worth the purchase.

Search Engine Optimization is the art of tuning a webpage to come up as high as possible in search results for a particular set of words. Two factors must be optimized:

• Importance: A page's importance ("PageRank" in Google terms) is calculated based on the number of pages linking to it, and the importance of those pages. More links coming to a page increase it's importance, especially if those pages have lots of incoming links themselves.

• Relevance: This is a measure of how relevant a page is to a specific word or set of words. A highly relevant page will often come out on top of pages with significantly better PageRank. If this weren't the case, the pages with the best PageRank would come up at the top of every search for any word they contained, whether they were relevant or not!

This page and our weblog, SEO Secrets of the PageRank Masters, discuss techniques for improving both factors. Check back periodically for articles covering SEO and related internet marketing methods including:
  1. Using semantic markup
  2. Using CSS
  3. Focusing on keywords
  4. Cost-effective advertising
  5. Outbound linking
  6. Avoiding sabotaging your own efforts

Articles & tools:
  1. Two simple steps to higher search engine placement
  2. Using RSS to increase relevance and maximize freshness
  3. How to increase your PageRank by creating more web pages
  4. Keyword density analyzer