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Review: The Rich Jerk - Strategies for affiliate marketing, pay per click, selling information products, and more.

Alpha Gecko : SEO

Antone Roundy on search engine optimization
LinContEx.com was going to be “BlogRush done right”…
A little over a year and a half ago, when John Reese announced his BlogRush service, I thought “oh, c**p,” (that word isn’t “CaRP” :-) “one of the big boys beat me to my idea.” At the time, I’d beg...
My Uber-Optimized Domain And Blog Names
Yesterday I started a new blog on a domain I’d been using mostly to redirect traffic to other sites. The domain name is “ToSeeMore.info”. The blog directory is “about”. It’s on a subdomain named “c...
Google Authority Listing For GeckoTribe.com
I happened to notice this morning that GeckoTribe.com has gotten an “authority listing” from Google for the search terms (don’t be too shocked) “gecko tribe”. I’m not bragging — it’s not like those...

SEO: Search Engine Optimization

Foundational principles of SEO success:

  1. Help the search engines accomplish their goals, and they will reward you with high search engine placement.
  2. Put your goals ahead of theirs, and they will spend millions to thwart your efforts.
  3. Their goal is to help their users find quality content.
Best sellers from Amazon.com

The Loyalty Leap: Turning Customer Information into Customer Intimacy
List Price: $25.95
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someo... (show more)

Engagement Marketing: How Small Business Wins in a Socially Connected World
List Price: $24.95
A definitive guide to growing your small business through "Engagement Marketing"

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobi...

(show more)

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
List Price: $22.00
More than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether y... (show more)

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
List Price: $40.00
It's been called "the bible for startups" and "the best $40 investment a startup can make" (on sale at Amazon.com for far less)!  A startup without customers is like a day without oxygen, and The Startup Owner's Manual helps foun... (show more)
Search Engine Optimization is the art of tuning a webpage to come up as high as possible in search results for a particular set of words. Two factors must be optimized:

• Importance: A page's importance ("PageRank" in Google terms) is calculated based on the number of pages linking to it, and the importance of those pages. More links coming to a page increase it's importance, especially if those pages have lots of incoming links themselves.

• Relevance: This is a measure of how relevant a page is to a specific word or set of words. A highly relevant page will often come out on top of pages with significantly better PageRank. If this weren't the case, the pages with the best PageRank would come up at the top of every search for any word they contained, whether they were relevant or not!

This page and our weblog, SEO Secrets of the PageRank Masters, discuss techniques for improving both factors. Check back periodically for articles covering SEO and related internet marketing methods including:
  1. Using semantic markup
  2. Using CSS
  3. Focusing on keywords
  4. Cost-effective advertising
  5. Outbound linking
  6. Avoiding sabotaging your own efforts

Articles & tools:
  1. Two simple steps to higher search engine placement
  2. Using RSS to increase relevance and maximize freshness
  3. How to increase your PageRank by creating more web pages
  4. Keyword density analyzer

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