Review: The Silent Sales Machine Hiding On eBay - Make money from those who don't bid on your auctions.
Review: Google AdSense Secrets - Joel "Dr. AdSense" Comm teaches how to make the most out of AdSense.
Review: The Rich Jerk - Strategies for affiliate marketing, pay per click, selling information products, and more.

Alpha Gecko : SEO

Antone Roundy on search engine optimization

LinContEx.com was going to be “BlogRush done right”…
A little over a year and a half ago, when John Reese announced his BlogRush service, I thought “oh, c**p,” (that word isn’t “CaRP” :-) “one of the big boys beat me to my idea.” At the time, I’d beg...
My Uber-Optimized Domain And Blog Names
Yesterday I started a new blog on a domain I’d been using mostly to redirect traffic to other sites. The domain name is “ToSeeMore.info”. The blog directory is “about”. It’s on a subdomain named “c...
Google Authority Listing For GeckoTribe.com
I happened to notice this morning that GeckoTribe.com has gotten an “authority listing” from Google for the search terms (don’t be too shocked) “gecko tribe”. I’m not bragging — it’s not like those...

SEO: Search Engine Optimization

Foundational principles of SEO success:

Help the search engines accomplish their goals, and they will reward you with high search engine placement.
Put your goals ahead of theirs, and they will spend millions to thwart your efforts.
Their goal is to help their users find quality content.

Best sellers from Amazon.com

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Relea...

There are some legitimate leaders in our brave new world of marketing and PR, and I'm able to say with confidence that David Meerman Scott is one of the few. Over the course of a successful career in corporate marketing and public relations, David... (show more)

Search Engine Optimization All-in-One For Dummies

Buying this book was the worst SEO mistake I've ever made. I could not wait for it to arrive because I had my private investigation agency site in the following positions on google.

I had # 1 for one keyword, I was at the bottom of page 1 for two... (show more)

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
The Art of SEO will remain on my shelf as a great reference book for standard SEO practices.
Good solid information for leaders in the SEO space.
Thank you!

Web Marketing All-in-One Desk Reference For Dummies

I thought the book was well written, it was nice to have a mixture of experts on their subjects. If you've read some of the other internet marketing (like seo, ppc, etc)for dummies books, you'll appreciate the shorter chapters here. It really sum... (show more)

Search Engine Optimization is the art of tuning a webpage to come up as high as possible in search results for a particular set of words. Two factors must be optimized:

• Importance: A page's importance ("PageRank" in Google terms) is calculated based on the number of pages linking to it, and the importance of those pages. More links coming to a page increase it's importance, especially if those pages have lots of incoming links themselves.

• Relevance: This is a measure of how relevant a page is to a specific word or set of words. A highly relevant page will often come out on top of pages with significantly better PageRank. If this weren't the case, the pages with the best PageRank would come up at the top of every search for any word they contained, whether they were relevant or not!

This page and our weblog, SEO Secrets of the PageRank Masters, discuss techniques for improving both factors. Check back periodically for articles covering SEO and related internet marketing methods including:

Using semantic markup
Using CSS
Focusing on keywords
Cost-effective advertising
Outbound linking
Avoiding sabotaging your own efforts

Articles & tools:

SEO: Search Engine Optimization

Foundational principles of SEO success:

"Can You See TheBig Picture?"

"Can You See The
Big Picture?"