Review: The Silent Sales Machine Hiding On eBay - Make money from those who don't bid on your auctions.
Review: Google AdSense Secrets - Joel "Dr. AdSense" Comm teaches how to make the most out of AdSense.
Review: The Rich Jerk - Strategies for affiliate marketing, pay per click, selling information products, and more.

Alpha Gecko : SEO

Antone Roundy on search engine optimization
LinContEx.com was going to be “BlogRush done right”…
A little over a year and a half ago, when John Reese announced his BlogRush service, I thought “oh, c**p,” (that word isn’t “CaRP” :-) “one of the big boys beat me to my idea.” At the time, I’d beg...
My Uber-Optimized Domain And Blog Names
Yesterday I started a new blog on a domain I’d been using mostly to redirect traffic to other sites. The domain name is “ToSeeMore.info”. The blog directory is “about”. It’s on a subdomain named “c...
Google Authority Listing For GeckoTribe.com
I happened to notice this morning that GeckoTribe.com has gotten an “authority listing” from Google for the search terms (don’t be too shocked) “gecko tribe”. I’m not bragging — it’s not like those...

SEO: Search Engine Optimization

Foundational principles of SEO success:

  1. Help the search engines accomplish their goals, and they will reward you with high search engine placement.
  2. Put your goals ahead of theirs, and they will spend millions to thwart your efforts.
  3. Their goal is to help their users find quality content.
Best sellers from Amazon.com

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Relea...
Excellent book for anyone to learn how to engage in the "new" marketing and PR. It is any easy read, with great examples of successful cases that will leaving you inspired with new ideas. Even if you are not a marketing expert, you can pick up thi... (show more)

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
The Art of SEO is a good solid book full of valuable information about search engine optimization. This is not a beginner's book to SEO, it assumes basic knowledge. It is not on the other hand heavily technical. It does not give a formula for s... (show more)

Web Marketing All-in-One Desk Reference For Dummies
For the money, this is physically the largest book I've ever purchased. This book not only SAYS it is 8 books in one, it really is! And, like all the Dummies books, it is easy to read and very informative. We are launching a new website ([...]) l... (show more)

Search Engine Optimization All-in-One For Dummies
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO ... (show more)
Search Engine Optimization is the art of tuning a webpage to come up as high as possible in search results for a particular set of words. Two factors must be optimized:

• Importance: A page's importance ("PageRank" in Google terms) is calculated based on the number of pages linking to it, and the importance of those pages. More links coming to a page increase it's importance, especially if those pages have lots of incoming links themselves.

• Relevance: This is a measure of how relevant a page is to a specific word or set of words. A highly relevant page will often come out on top of pages with significantly better PageRank. If this weren't the case, the pages with the best PageRank would come up at the top of every search for any word they contained, whether they were relevant or not!

This page and our weblog, SEO Secrets of the PageRank Masters, discuss techniques for improving both factors. Check back periodically for articles covering SEO and related internet marketing methods including:
  1. Using semantic markup
  2. Using CSS
  3. Focusing on keywords
  4. Cost-effective advertising
  5. Outbound linking
  6. Avoiding sabotaging your own efforts

Articles & tools:
  1. Two simple steps to higher search engine placement
  2. Using RSS to increase relevance and maximize freshness
  3. How to increase your PageRank by creating more web pages
  4. Keyword density analyzer

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