All the information in the world won’t do you a lick of good if you don’t develop the skill needed to apply it successfully. Many people who spend a small fortune on internet marketing training products fail. Then they turn around and claim that the methods the gurus are teaching don’t work. The gurus and their fan [...]
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About a week ago, I posted some thoughts about how to sell differently to hot vs. cold traffic (and everything in between). If you haven’t read that post, I recommend reading it now, because I won’t be repeating some important points I wrote about there. At the end of that post, I promised to finish [...]
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This may be old news to some of you, but it was new to me yesterday, so I thought I’d share for anyone else who may have missed it — you can download a free PDF copy of Mark Joyner’s best selling book, “The Irresistible Offer”. (Opt-in required. That’s not an affiliate link.) The book is [...]
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The other day, I read where someone had commented that PPC traffic is cold traffic, and you need to sell to it differently than you would to, say, a warm mailing list. (I wish I remembered where I heard that, because I’d love to credit someone for sparking some big ideas.) While waiting for my daughter [...]
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Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk is one of those books I see coming up repeatedly on blogs I follow and with people I follow on Twitter. So, in order to find out why this book is so popular, I got a copy from our local library and gave it a quick read. And at only 142 pages, it *is* a quick read. But what Vaynerchuk has to say can, if taken to heart and practiced, make a significant difference in your life, career, and passion.

Content:
Passion Is Everything; Success Is In Your DNA; Build Your Personal Brand; A Whole New World; Create Great Content; Choose Your Platform; Keep It Real... Very Real; Create Community - Digging Your Internet Tre...
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I saw Dharmesh Shah speak at Affiliate Summit West in January 2010 and scored a free copy of this book. Mine was free but if you have heard about inbound marketing and want to know what it really is, you need to buy this book. Dharmesh pulls no punches. He tells the truth that inbound marketing is hard work but for those willing to pay the price there will be big payoffs for their business.

LOVED his advice on how to hire or vet "digital citizens" to help you with your inbound marketing. If you are thinking about hiring a PR firm to help you, make sure they practice what they preach and are digital citizens themselves. There are a lot of people selling this stuff that don't actually do ...
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