All the information in the world won’t do you a lick of good if you don’t develop the skill needed to apply it successfully. Many people who spend a small fortune on internet marketing training products fail. Then they turn around and claim that the methods the gurus are teaching don’t work. The gurus and their fan [...]
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About a week ago, I posted some thoughts about how to sell differently to hot vs. cold traffic (and everything in between). If you haven’t read that post, I recommend reading it now, because I won’t be repeating some important points I wrote about there. At the end of that post, I promised to finish [...]
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This may be old news to some of you, but it was new to me yesterday, so I thought I’d share for anyone else who may have missed it — you can download a free PDF copy of Mark Joyner’s best selling book, “The Irresistible Offer”. (Opt-in required. That’s not an affiliate link.) The book is [...]
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The other day, I read where someone had commented that PPC traffic is cold traffic, and you need to sell to it differently than you would to, say, a warm mailing list. (I wish I remembered where I heard that, because I’d love to credit someone for sparking some big ideas.) While waiting for my daughter [...]
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I liked the book pretty well. It wasn't new for me in most cases, but, was short and to the point.

Appendix A was a good two page read and I will use it. While I will tweak it for me, it is a pretty great summary of a good way to attack.

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I have just finished ready this book and am very pleased with all the information it has to offer and the order they give it to you. I originally thought I'd be able to take care of all our inbound marketing then soon realized I need help. This book tells you everything you need to know and I can't recommend it enough if you are just getting into inbound marketing. I have used facebook for a few years on a personal level but the business side is different. I thought Twitter was awful until I read this book and realized there is a use for it. I'm very excited about getting started and love that they give you a to do list and how to interview people to help you. GREAT BOOK!!!!

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