You’ve probably heard the hubbub about the FTC changing what’s allowed in testimonials, but I think something needs to be clarified. (I’m not a lawyer, this isn’t legal advice, I may be totally wrong, blah, blah, blah.)
In their press release, the FTC said:
Under the revised Guides, advertisements that feature a consumer and convey his or [...]

If you’ve ever tried monetizing a website, you know about banner blindness: the uncanny ability of web surfers to view a website without seeing the banner ads that are plastered all over it.
I’ve just posted a case study video showing how I added one little thing to one of my sites and boosted the click-through [...]

When I read the headline “Sponsored Tweets Launches: The End of Twitter As We Know It?“, I fully expected to read the article, say “yep, bad idea that will surely fail”, and go on with my day.
Turns out it’s an interesting idea. It might still fail — definitely an uphill battle ahead.
I’m sure there’ll be [...]

I’ll be 100% up front with you — I’m linking to a product I haven’t seen yet, and I have an ulterior motive. But the product is free, and when I do get a chance to look at it, I’ll post comments about it here. So here’s where you come in…
Alok Jain has released a [...]

James Chartrand just posted a great piece at Copyblogger titled “Why Targeting Selective Perception Captures Immediate Attention. He talks about why people tend to notice certain things more than others, and how the things that catch a person’s attention change depending on what’s going on in their life.
Here are my takeaways:
1) Think about the kind [...]

Dear Google AdWords Reviewers,
Guys, I’m baffled. You’ve rejected my ad, and after numerous emails back and forth, I still don’t understand why.
In your latest reply, you reiterate that “…AdWords Specialists have reviewed and disapproved your ads in the ad group ‘[name removed]‘ for violation of our policy on ‘Template Sites For Ad Networks.’” But neither [...]

Everybody hates exit popups — those windows that used to hang around after you left a website. I say “used to” because just about every modern web browser and toolbar includes a popup blocker these days. Popup windows were too effective for their own good. They got overused, and therefore, they got blocked.
Of course, the [...]