White Hat Crew

internet marketing with ethics

Review: "Google AdSense Secrets" by Joel Comm

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The Bottom Line

Highly Recommended

• Unless you already have a lot of webpages or highly trafficed pages to put AdSense ads on or have the time to create them, it could take a while to earn back the cost of the eBook.

• The books covers quite a few topics without rushing through them too quickly.
• The techniques discussed in this eBook can significantly improve your AdSense income. My AdSense income is twice what it was before implementing some of the books advice, and I haven't applied all of it.
• The book discusses how to create pages that will attract profitable ads and some ways to drive traffic to them.
• If you don't see results within 30 days, you can get a full refund.

Chapter by Chapter Comments

1. How To Make (More) Money With Google AdSense
   This chapter is mostly introductory--Joel tried some things out on AdSense and discovered ways to dramatically increase his income.
2. Getting Started With Google AdSense: As Easy As 1 - 2 - 3 !
   Also largely introductory--create your website, get some traffic, then ad AdSense ads.
3. How To Tweak Your Ads To make Them Click
   Here's where the meat begins. Joel discusses specifics of which formatting options will get you the most clicks.
4. Using Colors To Increase Your Clicks
   More meat here, focusing on integrating the ads into the look of your website.
5. How To Maximize Visibility And Response
   Yet more meat, primarily discussing the optimum positioning of AdSense ads.
6. Controlling Your Ads
   This chapter is mostly, but not only, applicable if you're going to create websites in order to make AdSense income. It discusses selection of the most profitable topics and how to get Google to display the most profitable ads on your site.
7. Catch Fickle Visitors With The Google Search Box
   Not the most entrancing of chapters for me--this one discusses putting Google search boxes on your site.
8. Building Content
   This chapter discusses blogging and other content creation techniques, along with sources of existing content that you can use. It also covers the use of RSS feeds and newsletters to get repeat visitors.
9. Response Tracking: Your Hidden Pot Of AdSense Gold!
   This chapter discusses how to track your results to figure out what options are the most profitable for you. It discusses a number of tools that can help you with tracking.
10. How To Make AdSense work With Internet Communities
    This chapter discusses effective ways of placing of AdSense ads in online forums.
11. How To Read Your Visitors Like A Book
    I'm not sure why this chapter is titled as it is. The meat of the chapter discusses AdSense arbitrage--buying traffic to a site with the goal of making more in AdSense revenue than you spent buying the traffic. It discusses a tool that can help if you want to have a go at arbitrage.
12. What To Do Before You Apply To Google AdSense
    This chapter discusses how to build a site that's ready for AdSense, but much of the information can be applied to existing sites and sites that already have AdSense ads.
13. Recommended Resources: Try These Tools And AdSense Utilities (Some Are FREE!)
    Just what the chapter title says.
14. Keeping Track Of What Works - And What Doesn't Work - For You!
    More of what was discussed in chapter 9.
15. Other Pay-Per-Click Programs
    Just what the chapter title says.
16. Getting Traffic To Your Website
    Light coverage of various methods of building traffic flow.
17. Search Engine Optimization
    Light coverage of SEO techniques, and discussion of some SEO tools.
18. Case Studies
    Screen shots and discussion of some site that use AdSense successfully.