The other day, at the end of a post by Seth Godin, I read the following:

One of the disrupting forces of the new media is that it makes harder and harder to succeed without wow. Since you have to earn the conversation regularly, phone it in too often and in fact, attention disappears.

My initial reaction [...]

While looking through my list of flagged items from Seth Godin’s blog this morning, I came across this one:

Interesting & Interested

… it helps to be both. These are the two ways you earn attention.

If it’s so obvious, why is it so difficult?

It helps to be either. And if you’re both, the effect of each is [...]

I was thinking this morning about blog commenting. Lots of people are sharing lots of opinions on it lately:

Commenting is in decline — everybody’s sharing via social media instead.

Commenting isn’t as valuable as it used to be — all the links are no-followed, and nobody reads the comments anyway.

You may as well turn comments off [...]

Once again, Seth Godin has said something that sparked deeper thoughts. Bear with me, and I’ll show you how it applies to your marketing:

When I’m on the bike path riding my truly weird recumbent bicycle, sometimes I pass someone else similarly outfitted. And I wave.

…

Of course, we’re not waving at the other person. We’re waving [...]

Internet marketers can be a compulsive bunch. When profits are down and they’re feeling anxious, they’re particularly susceptible to an unhealthy addiction. It’s called “stat-oholism”.

They know they should be working or spending time with their families. But they just can’t resist the urge to check their stats. Over and over again.

“How much have I earned [...]

Content curation is often promoted as a “lazy” blogging technique. On its surface, it seems that way: instead of writing your own content, you simply republish excerpts from and links to other people’s content.

And in fact, it is very easy to fill a blog with curated content.

But filling your subscriber list is a completely different [...]

Yesterday, I wrote about how to avoid information overload in a too-fast world. Today, let’s talk about how to get your marketing message heard above the noise in a world where your prospects are overloaded.

Be Good Better the Best

Okay, being the best is a tall order. But at the very least, you’ve absolutely got to [...]

The internet has given us instant access to more information and entertainment than we’d even dreamed would ever exist a few decades ago. On the one hand, we’re empowered to accomplished more, faster than ever before.

But there’s a downside too. A few days ago, Seth Godin asked, Has the speed shortage been averted?

We certainly had [...]

The criticism we’re seeing of Google+ Circles is kinda funny to me:

Circles sound like a good idea on paper but in reality they don’t work. Why? Two main reasons. One, because people cannot digitally organize their friends by interest. And two, even if you could nobody talks about that same interest constantly and nothing else.

Why [...]

I have a question for you (I’d appreciate it if you’d take a few seconds to drop by an leave your answer in the comments): do you read the comments on blogs? Do you only read them when you’re considering posting a comment yourself? If you’ve left a comment, do you go back to engage [...]