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The Art of Ethical Persuasion • White Hat Crew
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How many times have you read where some guru said "one of the biggest mistakes I made when I was getting started was to take too long to start outsourcing?" I'm guessing you've heard that several times.

How about "one of my biggest mistakes was waiting too long to start building a list?" You've probably...
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Marketers are always cooking up schemes to get people to take some action: watch a video, read a blog post, join a mailing list, buy a product...

You've seen their limited-time offers, special introductory prices, social proof, iron-clad guarantees, stacks of bonuses, and a billion other tricks they use to try to motivate you to...
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I'm a little late posting today, because I've been putting the finishing touches on something new: the White Hat Crew Inner Circle. I'd been thinking of doing something like this for a while, and my interview with Terry Dean last month (which I published a few days ago) pushed me over the edge.

The Inner...
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When marketing teachers talk about your "Unique Selling Proposition" or "USP", they nearly always assume that you have one, but just haven't figured it out yet.

But what if you don't have one? What if you really are just another "me too" marketer? Should you just give up and go back to your day job,...
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Whether you're a multinational corporation or a hobbyist making a few dollars off your blog, your brand -- the name, logo, slogan, etc. that identifies you -- can make a big difference in your current profits and future possibilities.

A recent Mashable article quotes Aswath Damodaran, a professor of finance at New York University, saying:...
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I usually wait to write my blog posts till the day they're published. But the subject matter for this one has me motivated, so I'm writing it Saturday, and scheduling it for Monday.

But before you praise me for beating procrastination, I should point out that I've been putting off two important tasks for about...
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One of Dr. Robert Cialdini's six principles of persuasion is reciprocity -- when you do someone a favor, they tend to feel obliged to return the favor. I've heard this plenty of times before, but I recently read an article that got me thinking about it again.

A few days ago, Dr. Cialdini tweeted a...
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I've been thinking on and off for, oh, about the past two and a half years about how to sell differently during a recession. Here are a few thoughts:

Sell to people whose spending isn't affected by the recession.

Not everybody hurts during a recession. A lot of people make less money, but some people...
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About a week ago, I posted some thoughts about how to sell differently to hot vs. cold traffic (and everything in between). If you haven't read that post, I recommend reading it now, because I won't be repeating some important points I wrote about there. At the end of that post, I promised to finish...
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The other day, I read where someone had commented that PPC traffic is cold traffic, and you need to sell to it differently than you would to, say, a warm mailing list. (I wish I remembered where I heard that, because I'd love to credit someone for sparking some big ideas.)

While waiting for my...
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White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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