I've been thinking on and off for, oh, about the past two and a half years about how to sell differently during a recession. Here are a few thoughts:

Sell to people whose spending isn't affected by the recession.

Not everybody hurts during a recession. A lot of people make less money, but some people make the same amount, and others make more. If you've been selling to the people who are out of work, either find ways to market your products to people who aren't, or adjust your product mix.

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