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In a guest post on Clayton Makepeace's blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising.

First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won...
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Have you ever wondered exactly how ClickBank calculates the "gravity" number it displays for each item in the marketplace? The ClickBank website explains that gravity is the:

"number of distinct affiliates who earned a commission by referring a paying customer to the publisher's products. This is a weighted sum and not an actual total. For...
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I just started selling a product targeted at ClickBank sellers through PayDotCom. It doesn't sell through ClickBank. That 's nuts! Why don't I sell it through ClickBank? I'll start my comparison of ClickBank and PayDotCom there, but there's more...

Product Approval

Every product that sells through ClickBank has to be submitted to them for review....
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Contagious: Why Things Catch On
List Price: $17.00
Amazon Price: $10.87