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The Art of Ethical Persuasion • White Hat Crew
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When marketing teachers talk about your "Unique Selling Proposition" or "USP", they nearly always assume that you have one, but just haven't figured it out yet.

But what if you don't have one? What if you really are just another "me too" marketer? Should you just give up and go back to your day job,...
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Whether you're a multinational corporation or a hobbyist making a few dollars off your blog, your brand -- the name, logo, slogan, etc. that identifies you -- can make a big difference in your current profits and future possibilities.

A recent Mashable article quotes Aswath Damodaran, a professor of finance at New York University, saying:...
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I usually wait to write my blog posts till the day they're published. But the subject matter for this one has me motivated, so I'm writing it Saturday, and scheduling it for Monday.

But before you praise me for beating procrastination, I should point out that I've been putting off two important tasks for about...
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One of Dr. Robert Cialdini's six principles of persuasion is reciprocity -- when you do someone a favor, they tend to feel obliged to return the favor. I've heard this plenty of times before, but I recently read an article that got me thinking about it again.

A few days ago, Dr. Cialdini tweeted a...
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I've been thinking on and off for, oh, about the past two and a half years about how to sell differently during a recession. Here are a few thoughts:

Sell to people whose spending isn't affected by the recession.

Not everybody hurts during a recession. A lot of people make less money, but some people...
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About a week ago, I posted some thoughts about how to sell differently to hot vs. cold traffic (and everything in between). If you haven't read that post, I recommend reading it now, because I won't be repeating some important points I wrote about there. At the end of that post, I promised to finish...
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The other day, I read where someone had commented that PPC traffic is cold traffic, and you need to sell to it differently than you would to, say, a warm mailing list. (I wish I remembered where I heard that, because I'd love to credit someone for sparking some big ideas.)

While waiting for my...
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In a guest post on Clayton Makepeace's blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising.

First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won...
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Have you ever wondered exactly how ClickBank calculates the "gravity" number it displays for each item in the marketplace? The ClickBank website explains that gravity is the:

"number of distinct affiliates who earned a commission by referring a paying customer to the publisher's products. This is a weighted sum and not an actual total. For...
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I just started selling a product targeted at ClickBank sellers through PayDotCom. It doesn't sell through ClickBank. That 's nuts! Why don't I sell it through ClickBank? I'll start my comparison of ClickBank and PayDotCom there, but there's more...

Product Approval

Every product that sells through ClickBank has to be submitted to them for review....
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
The New Rules of Marketing and PR: How to Use Social Medi...
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