Jan 9 2009
How Do You Rename An Existing Product Without Killing It?
Posted by Antone Roundy under OtherAdd Your Comments
A few days ago, I launched a contest to rename my flagship product, CaRP Evolution. I had no idea the amount of emotion this would generate!
On the one side are people who think it’s a fantastic idea — that the old name had…”issues”, that a more descriptive name is needed, etc.
On the other side are [...]

