I found an interesting post from PotPieGirl this morning that included a link to Google's 2011 Quality Raters Handbook. I'm not going to talk about the same things that she talks about, so I recommend clicking over there and reading her post.

Near the end, she writes:

...if we can each train ourselves to be...
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The other day, somebody asked me to do more "how to" type blog posts. Here's one: "how to create a blog worth subscribing to," or, more accurately, "one way to create a blog worth subscribing to." Obviously, it's not the only way.

I was going to call it "how to get me to subscribe to...
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If you've read this blog long enough, you've probably heard me mention my free PDF, The Great Big Picture of Internet Marketing. In just a few pages, it gives you an overview of what you need to do to start your internet marketing business off on a solid foundation.

Seth Godin reminded me of the...
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Marketers spend a lot of time trying to get customers to choose them. One thing that makes it easier is to spend some time up front choosing your customers.

Back in July, Seth Godin wrote:

Many organizations will take any customer, any time, and bend and writhe to accommodate money in whatever form it arrives....
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I've got a question for you today. I've been considering which affiliate programs to add support for to Affiliate Afterburner/WP (I just added ClickBank support), and it got me thinking about different types of affiliate programs and the capabilities they offer.

Individual vs. Networks

On the one hand, you have big networks like ClickBank, Commission...
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After a lot of hard work, crunch time is over at last, and the new version of Affiliate Afterburner (which is now a WordPress plugin) is ready for prime time (whew!)

Affiliate Afterburner/WP makes it easy to monetize your blog by adding affiliate ads from Amazon.com, eBay, AllPosters.com, and AdSense to your posts or sidebars....
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As I'm sure you've heard by now, Apple co-founder Steve Jobs passed away yesterday.

It's amazing how much influence one person can have on the world if they catch a vision and pursue it with vigor. As a Mac user, every day of my life is better because of the influence Steve had on how...
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Copywriting experts will tell you that your sales letters need to focus on benefits, rather than product features. What they won't always tell you is that there are three kinds of benefits. And that you need to talk about all three.

Direct Benefits

Direct benefits are the things your product gives the user. For example,...
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I've been hearing the term "thought leadership" bandied about a bit lately -- often in relation to content curation. This morning, I read an article on FeldThoughts that set thought leadership in a slightly different light for me.

Brad Feld shared an email he'd received from Chris Moody saying:

When I think about FG [Foundry...
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Learning lessons in the school of hard knocks hurts. But there's something you can do to ease the pain and maximize the benefit you get from it: share your experience.

Over at ProBlogger, Sanjeev wrote about a time when his blog got hacked:

Once my blog was clean, I dug into it further, to check...
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