White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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If you were watching carefully, you may have noticed a little change to the White Hat Crew blog recently: underneath each post title, where it says "Posted by Antone Roundy", the name is now a link. The reason for the change is that it's time to start accepting guest posts, and it only seems right...
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As you've probably heard by now, Amazon has released a new line of Kindles. Last Christmas, my dad gave me what's now called a "Kindle Keyboard", which I love, and use every day.

Why is it called "Kindle Keyboard"? That brings me to my first observation:

The new Kindles don't have physical keyboards.

I don't...
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I'd like to hear your opinion on what I'm going to talk about today. Do you think this technique is ethical?

Over at Persuasion Theory this morning, Matt Fox wrote:

In research, students went door-to-door selling note cards for charity. In the some households they said a packet of 8 cards was "three dollars; it's...
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Why I Hate Door-to-Door Sales

The other day, two door-to-door salesmen, selling the same thing, knocked my door within about a minute of each other. (I don't think the second guy was paying attention to where the first guy had been.)

I hate door-to-door sales even more than telemarketing. Both are interruption marketing at their worst. At least when an...
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After my first year of college, I took two years off to live in Japan. During the winter, my friends and I would frequently hear the doleful sound of the baked potato trucks in the distance -- a continuous, monotone whistle.

As the truck slowly came closer, we'd hear a voice singing "ishii yaki imo,...
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The other day, at the end of a post by Seth Godin, I read the following:

One of the disrupting forces of the new media is that it makes harder and harder to succeed without wow. Since you have to earn the conversation regularly, phone it in too often and in fact, attention disappears.

My...
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Over at BlogRiffers.com, I just announced the winner of the first Riff-On Blog Riffing contest. This time, the winner got a free copy of SEO Content Factory. Next week, we'll run another contest and give away an affiliate marketing-related prize.

While reading some of the entries in the contest, several things jumped out at me...
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I'm trying to decide whether or not to agree with something Brian Clark wrote over at Copyblogger:

If someone asks you what's for dinner, you can stick with the substance:

Tonight we're having pasta for dinner.

Or you can add a bit of craft and style to make it more tangible:

Tonight we'll enjoy a...
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I just noticed this on Yaro Starak's blog, and thought it important enough to be worth taking a day off from regular blog posts to highlight it:

At the end of this month, September 2011, my course Blog Mastermind will close forever.

Only current members and those who join before the end of the month...
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While looking through my list of flagged items from Seth Godin's blog this morning, I came across this one:

Interesting & Interested

... it helps to be both. These are the two ways you earn attention.

If it's so obvious, why is it so difficult?

It helps to be either. And if you're both, th...
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White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

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