White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Social Media/Networking

When you have a good experience as a customer, do you tell anyone about it? Do you tweet it, post it on your blog, send them a testimonial, etc.?

You should.

Before I get into why it's so important, let me give a shout out to a seller who I recently had a good experience...
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As I've discussed before, Blog Riffing is a way to build content for your blog more easily, get more backlinks, and build relationships with other bloggers at the same time. Since last September, a little over half of the posts on this blog have been Riffs on ideas I found on other blogs.

I recently...
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If you enjoy this blog, I have a small favor to ask -- it'll only take a few clicks.

The other day, I was checking out the blog of one of this blog's frequent commentors, Rick Hendershot, and I learned something new:

When you create a Facebook Business Page it will have an address something...
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Last week, the New York Times ran an article by Bill Keller about how technology saps our mental abilities when it replaces things we used to have to do for ourselves:

...the pocket calculator, for all its convenience, diminished my generation's math skills. Many of us have discovered that navigating by G.P.S. has undermined our...
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Blogs are generally considered social media. But not all blogs are social. Last December, I wrote a post about how to connect with other bloggers. Today, let's explore the idea a little more and talk about how we can make our blogs more social.

As I wrote in December, if your blog is floating around...
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Google has announced their own rival to the Facebook "Like" button: +1.

Which is better? Let's give them a look.

Facebook "Like"

The Facebook "Like" button appears on a webpage. When a Facebook user clicks it, their name may be listed next to the button, and a note about it will appear on their Wall....
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Every few days, I see a tweet about the latest edition of somebody or other's Paper.li publication. Occasionally, something I've written shows up in one, and I appreciate that. But do I ever read them? Well, I haven't yet.

Paper.li looks kinda cool -- you mash up all the interesting stuff you've been reading, organize...
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I've spent plenty of time ragging on people who go follower crazy on Twitter, trying all sorts of tricks to amass as many "fauxlowers" as possible, not realizing that none of them are actually listening.

Maybe I was wrong.

A few days ago, Jerry West wrote:

Previously, if Google's algorithm deemed information from friends/family useful...
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You've heard the old philosophical question: "If a blogger posts in The Cloud and no birds are there to Tweet him, does he make a noise?"

Well, it goes something like that.

Bloggers are always looking for ways to make more noise and get more listeners -- more traffic. Blog Riffers was created to help....
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There's no shortage to internet markets who'll teach you ways to build traffic, get followers, or build a mailing list. Not as many teach how to build influence. But without influence, traffic and subscribers aren't worth much.

For mass influence, the "A-List" dominates. If you can get "anointed" by them, and don't botch the opportunity,...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.