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The Art of Ethical Persuasion • White Hat Crew
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Mailing Lists

Harris Fellman picked the wrong day to bug me -- I'm in a bit of a ranty mood (hmm, my spellchecker doesn't like the word "ranty". I've got a few choice words for that spell checker! Just kidding.)

This morning, I got an email from Harris promoting somebody else's webinar. I clicked a URL in...
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In a guest post on Clayton Makepeace's blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising.

First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won...
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When I read the headline "Sponsored Tweets Launches: The End of Twitter As We Know It?", I fully expected to read the article, say "yep, bad idea that will surely fail", and go on with my day.

Turns out it's an interesting idea. It might still fail -- definitely an uphill battle ahead.

I'm sure...
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WebProNews posted some interesting information from a report by MailerMailer about how to get your emails opened and links in them clicked on. Their post focused on the subject line words that get emails opened, but what I found most interesting were the graphics showing open and click rates based on how personalization is used....
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Internet marketing multi-millionaire Russell Brunson's birthday was yesterday, and since he obviously doesn't need anyone to buy him presents, he's arranged for YOU to be able to download a TON of presents instead. (The event runs for a few weeks -- so you haven't missed it!)

I found out about it Friday when he started...
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I'll be 100% up front with you -- I'm linking to a product I haven't seen yet, and I have an ulterior motive. But the product is free, and when I do get a chance to look at it, I'll post comments about it here. So here's where you come in...

Alok Jain has released...
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I just finished up a new product -- free and commercial versions are available. It's called List Mailer GT, and it will send your messages to eight "viral list building" services at once, with "personalization" done correctly for each one without your having to create different versions of your message.

I originally created this script...
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I have a mailing list for people who've downloaded the free version of my RSS to HTML converter. Along with the free download, you get a 7 day email "mini-course" on making money with RSS. One of the perks of buying the commercial version of my program is that you get a PDF version of...
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This post really needs two headlines: Headline 1: Get $7,989.47 worth of products for $47 if you act now. Headline 2: If you use email for internet marketing, this could affect you.

======= ABOUT HEADLINE 2 =======

Let me cover headline 2 briefly before getting to the "good stuff":

MBP Advertising is running a huge...
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Okay, I'm going a little nuts here, but I've decided to offer both CaRP Evolution and Tetra as free bonuses when you buy Russell Brunson's "12 Month Internet Millionaire" through my affiliate link! Russell is currently selling for the introductory price of only $37 (I guess he's going a little nuts too!), so you'll b...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Storytelling with Data: A Data Visualization Guide for Bu...
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