On his blog today, Ryan Healy threw out an interesting question:
Imagine that for one full year you could not read any business books you hadn't read before"¦ and that you were only allowed to read business books you had previously finished reading.
Which books would you re-read?
You can click the link above to read his list (I'll have to read a few of those myself). Here's mine:
- Switch, by Chip and Dan Heath. This one's relevant to a big issue my brother and I expect to face as we start up our new business -- most people are very resistant to change. So they don't take action on things they learn, even when they know they'll benefit from them.
- Habit: The 95% of Behavior Marketers Ignore, by Neale Martin. This book is relevant to the same issue -- how do you get people to change habits?
- Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath. Based on how much trouble I had figuring out how to apply the principles of this book to each of my products, and how powerful the concepts were, I think it's definitely worth a re-read!
- Ogilvy on Advertising, by David Ogilvy. I read this one in a college marketing class. It's from the pre-web era, but it constantly comes to mind when I see website's destroying their readability by violating some of the principles I learned from it.
- The 7 Habits of Highly Effective People, by Stephen R. Covey. I don't know whether this would technically be classified as a "business book". But of course, the principles apply to business as much as any other part of life. And if it is a "business book", then the principles apply as much to the rest of life as to business! (Now that I think about it, the same applies to a few of the books I've listed here.) The values-based approach of this book resonated with me like few books ever have.
Well, there's my short list of some books that I definitely think are worthwhile. What business books would you re-read?