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The Art of Ethical Persuasion • White Hat Crew
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I've been considering dropping ClickBank as a payment processor for CaRP Evolution. Today I ran the numbers to see how much it's costing me to use ClickBank vs. PayPal, and I thought I'd share.

ClickBank Affiliate Tools

How does a ClickBank affiliate get an advantage over competing affiliates? One way is to offer bonuses to...
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I've talked before about how some Twitterers follow way too many people. Some do it innocently, feeling obliged to follow anyone who follows them, and others with less noble intentions.

"Fail Whale, meet Fauxlow Fowl"

The problem is that by the time you're following maybe 100 people (much sooner if many of them tweet actively)...
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WebProNews posted some interesting information from a report by MailerMailer about how to get your emails opened and links in them clicked on. Their post focused on the subject line words that get emails opened, but what I found most interesting were the graphics showing open and click rates based on how personalization is used....
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I've been listening to the Stomper Net DVDs. They've got a TON of information packed into them. Honestly though, I wonder whether it's too much of a good thing.

Don't get me wrong -- these guys know their stuff, and if you want to be an SEO Grand Master, their course if for you. But...
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I just finished writing a new free report on the problems facing link exchanges, and how they need to evolve to remain relevant as SEO tools.

If link trading is part of your SEO arsenal, you'll learn how to avoid shooting yourself in the foot by doing it the wrong way.

If you've avoided link...
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Today, Russell Brunson is launching his "Micro-Continuity" training, which teaches how to get a mini-membership site up and running in under 24 hours, and making an INCREDIBLE offer unlike anything I've ever seen before.

He'll send you a free MP3 player (just pay $9.97 for shipping and handling if you're in the US), pre-loaded with...
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The two standard pricing models for continuity programs (things like membership sites where you re-bill customers every week, month, year, etc.) are a cheap or free first month followed by the regular price forever, and just charging the regular price from the beginning. Russell Brunson's presentation on Microcontinuity got me thinking about possible alternatives.

The...
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Is all search engine optimization black (or at best gray) hat, or is it possible to intentionally boost a webpage's search engine ranking without compromising your ethics? Consider this:

Unless your webpage is really so great that it deserves to own the #1 spot in the search results, one could argue that any attempt to...
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Conventional SEO wisdom states that you want to get as many inbound links as possible, and avoid outbound linking. The theory is that outbound links "bleed PageRank" which lowers your position in the search engines.

But is the theory accurate?

Not according to Google's Matt Cutts. A few days ago, he posted an article on...
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That's what I did. I know, it sounds like a crazy idea, but bear with me. There's method to my madness.

One of the big problems with link trades is that your link usually gets stuffed into what I call a "caveman" links page -- a page stuffed to overflowing with totally unrelated links.

Since...
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White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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